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Realtor Websites With Bite: Part One: 05/31/2011

Realtor Websites With Bite: Part One

Do Your Homework Before You Committ

5 out of 5 by (2) User/s
3 Comments

Point2Agent Go to Profile Point2Agent
Published: 05/31/2011
Posted by: RET Staff

yelling_at_computer_200pxA real estate agent (let’s call him John for privacy purposes) started a website after much research, only to dump it just one day later – and for good reason. Your website is your mainstay on the Internet. It’s your image, your lead generation and lead management system. Investing your precious time and money choosing and setting up the right website for your business is of paramount importance. It is not something you want to switch in and out of frequently, if at all.

 Realtor Websites With Bite: Part One  
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Comments on: Realtor Websites With Bite: Part One
by brad jenkins 2011-05-31 06:27:01
OK so here is the low down on web sites. You have two choices, hire someone or do it yourself. Web hosting companies are just that, hosts. They can not and will not assist in helping the end user learn how to run a site. In my opinion, the best real estate web site is set up using WordPress. It offers infinite possibilities and configurations for the novice or the experienced web site operator. Beginners can start with a basic theme and add a few plug-ins and hit the ground running. As the user's knowledge and expertise with WordPress grows, so will the site and it's ability to attract customers. Researching SEO and WordPress on Google will yield an impressive array of results for the user to begin to understand how internet marketing works. Developing any web site let alone a real estate based web site can be compared to watching the grass grow. It takes lots of time, effort and most of all dedication to become successful at it. It will not happen over night. The longer the web site has been around the more Google gives it credit in search engine results. If Realtors are looking for over night instant success on the internet it isn't going to happen. You have to find out what users want and how to get it to them. What works in Michigan may not work in Florida. Remember, real estate is always local. one more thing that goes along with learning about building a web site, you also have to have some measure of writing skills, and creative skills at that. You have to be able to create interesting content that works with the major search engines to get ranked. To wrap things up, if you want a web site but do not have the skills or the desire/time to learn something new, then it is advisable to pay someone to create and maintain the site for you. On the other hand if you are adventurous and enjoy the learning curve, setting up a web site and especially using a blogging software like WordPress will give you great satisfaction and total control over your message and content. Good Luck. So for all intensive purposes, what I have written here is how I think this article should have been written initially.

by Victor Lund 2011-05-31 07:25:39
Great comment, Brad. Can you recommend a vendor that provides great customer service that can help agents launch a Wordpress website? WAV Group just launched a Wordpress site using 1ParkPlace (you can find them in the vendor directory here on RE Technology). I know that they build sites for agents. I presume that there are plenty more - Real Estate Tomato also comes to mind.

Point2, who authored this post, offers template websites that focus on leveraging their listing syndication engine to drive traffic - different philosophy - but the point that service is an important criteria in selecting a web vendor rings true.

by brad jenkins 2011-05-31 10:21:50
Victor

For the novice blogger I would recommend GoDaddy. They will walk you through most issues. If someone has a little bit of experience in setting up WordPress etc, then there are a lot of choices. Here is a comparison site to check out. hosting-review.com/?gclid=CLC4wcfWkqkCFZJe7Aod6H8iog.

Most of the companies listed there do not offer the same type of support as GoDaddy does but they are cheaper, so it is a trade off. But in all reality WordPress is really simple to set up, maintain and use in my opinion.

I will be leaving my hosting company after two years next week after I complete the building of my own server. Then my two custom designed WordPress sites will be completely self hosted with static IP addresses and reside right beside me in my office.

With that said, I believe the agent gave up way too easily on the hosting company. I would have definitely hung up and called back to try and get another person to assist me, which I have done on several occasions. I have even resorted to demanding to speak to a supervisor on more then a few occasions. I hope this agent in question fights for his clients a lot harder then he did the hosting company. The sad thing is that if he registered a domain name with that company it is locked for 60 days to that particular company. That is some kind of ICANN rule or something for new domain registrations. So he is better served by trying to work out the problem instead of giving up.

I guess overall I railed against this article because it was not written to inform in my opinion, it was done to promote Point2. This is an age old internet trick, post articles everywhere you can with your web site included to promote yourself as an expert on the subject. Sorry but I can see through that guise. I wasted my time following the link really. No offense. I just felt there was very little effort put into the writing of the article, it was just written to get it published, not to assist people.

Now if I were to write that same article, I would first divulge exactly what the issue (s) was, the one that caused the agent to contact the company in the first place and then advise the agent how to fix the problem. I would have presented the problem as a scenario to several other web hosting companies just to see how they would handle the situation and then report on it. Simple compare and contrast article. I would bet the threat of bad press for the original company would have gotten some satisfying results for the agent.

Victor it has been a pleasure corresponding with you, much success to you in your future.

Brad





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