Real Estate Marketing: Technology or People

Broker Cafe
Published: 07/31/2011
Posted by: RET Staff

Consumers want choices when it comes to getting service. Consumers want technology when they want technology. Consumers want people when they want people. Naturally it is some middle ground that delivers the best consumer experience. So how does a broker determine the middle ground that best serves their client’s interests?

When setting your strategy for providing excellent service to homebuyers and sellers, you need to keep a keen eye on consumer preferences. Understanding the consumer preference will allow you to provide the right service to the right customer at the right time.

Here are three steps we recommend you consider as you develop your customer service strategy.

1. Consider consumer characteristics.
2. Track the behavior of consumers by characteristic in your own business.
3. Survey consumers to learn as much as you can about satisfaction with your service.