Real Estate Marketing Online: Building Your Online Community
Your broker marketing efforts should include a presence in the world of social media
Posted by: RET Staff
When you take a look at your broker website analytics, take a peek at Referring Websites. You are likely to find that one of the top referrers to your website is facebook.com. Your broker marketing efforts should include a presence in the world of social media.
Now take a look at your company Facebook page. If you don’t have one, create one today. It only takes a few minutes. With a little effort, you should be able to get 500 people or more to “like” your page. As a result, this will help you generate about 5% of the overall traffic to your real estate website. If you do more, your percentage of referring traffic will be even bigger.
The strategy here is to stay connected to your agents and your customers. Many brands fail at this because they take a corporate approach rather than an individual or entrepreneurial approach. The advantage that individuals and entrepreneurs have is significant. They know people personally and connecting to them on Facebook is a natural extension.