Is It a Bad Lead? Maybe Not! Tips for Ferreting Out Real Estate Leads.
By Lynette Carrington of Dynamic Page Solutions
0 Comments
We sometimes hear from our agents or brokers that are frustrated when venturing in to their CRM only to discover that they have a bad lead. As is the nature of leads, some small percentage will be bad, no matter what. You can never eliminate the lookey-loos, curious neighbors and tire kickers entirely.
With lead information, we will sometimes get some lovely expletives and completely off-the-wall phone numbers (don’t you just love the phone number 123-456-7890?). But, what about the leads that look like they could be legitimate but maybe just seem a bit “off”? Just the other day, our Leads Specialist saw a lead come in with an email address ending in ‘ail.com’. Obviously, it was a typo. It was an ‘aol.com’ account. That was an easy “bad lead” to spot and convert to a legitimate contact. Typos happen constantly, which doesn’t mean it’s a bad lead, it means you need to shift in to your ‘Sherlock Holmes’ mode and give that lead an extra minute or two. Since about 93% of all leads wind up working with the real estate agent that contacted them first, you owe it to yourself to give that little bit of extra investigative time.
Search

RSS Content Feeds
Stay Connected
Follow Us





Is It a Bad Lead? Maybe Not! Tips for Ferreting Out Real Estate Leads.