Is It a Bad Lead? Maybe Not! Tips for Ferreting Out Real Estate Leads.

Anita Koppens
Published: 01/29/2012
Posted by: RET Staff

We sometimes hear from our agents or brokers that are frustrated when venturing in to their CRM only to discover that they have a bad lead.  As is the nature of leads, some small percentage will be bad, no matter what. You can never eliminate the lookey-loos, curious neighbors and tire kickers entirely.

With lead information, we will sometimes get some lovely expletives and completely off-the-wall phone numbers (don’t you just love the phone number 123-456-7890?). But, what about the leads that look like they could be legitimate but maybe just seem a bit “off”? Just the other day, our Leads Specialist saw a lead come in with an email address ending in ‘ail.com’. Obviously, it was a typo. It was an ‘aol.com’ account.  That was an easy “bad lead” to spot and convert to a legitimate contact. Typos happen constantly, which doesn’t mean it’s a bad lead, it means you need to shift in to your ‘Sherlock Holmes’ mode and give that lead an extra minute or two. Since about 93% of all leads wind up working with the real estate agent that contacted them first, you owe it to yourself to give that little bit of extra investigative time.