If You Don’t Offer S’mores…You Should!

Jennifer Cummings
Published: 04/15/2010
Posted by: JenniferCummings.com

Show me a man who cannot bother to do little things and I'll show you a man who cannot be trusted to do big things.
~Lawrence Bell

It was just a s’more.

Yes, I’m talking about a graham cracker, a little chocolate and a marshmallow. It probably had a cost of a half-cent to the business offering it, but that s’more made an impact. It symbolized a small act of kindness and generosity—with no expectations attached—that made a lasting impression.

And THAT, my friends, is what each of us MUST replicate if we want OUR businesses to last and thrive in today’s unpredictable economy.