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Howard Hanna Syndication Announcement: 02/15/2012

Howard Hanna Syndication Announcement

An article from the WAV Group Blog.

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Published: 02/15/2012
Posted by: RET Staff

Howard Hanna

Another shoe is going to drop today. Howard Hanna, one of America’s largest brokerages will announce their new listing syndication strategy. This is an important announcement because it brings forth a new chapter to the ongoing saga of finding an online advertising paradigm that balances the broker’s needs with the publisher’s needs, in the best possible way.

Howard Hanna has spend the past 15 – 18 months studying. They study their website. They study the website of similar size brokerages. They have studied publisher websites. They became experts.

Howard Hanna has been testing. Howard Hanna ran lots of experiments with syndication. Turning sites on. Turning sites off. Turning listing enhancement on, and off. They made note of the results.

Howard Hanna has modified the data feed in multiple ways too. They reduced and increased the number of photos in the feed. Make changes to the property description text to include agent contact information. They explored and they innovated.

Howard Hanna convened focus groups with consumers and agents. They listened. They gained a deep understanding of their customers’ attitudes, wants, and goals.  

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