Google Yourself Now, or Your Referrals Will Die

RET Staff
Published: 01/05/2011
Posted by: RE Technology

Real estate agents need to wake up and manage their online reputation. If you don’t think that prospective clients Google you, you are surely mistaken. When you do, you may be amazed at what you find (or don’t find).

What you may find is that your name does not necessarily reflect you. You may share a name with a bunch of people all with the same name. This is a problem that you need to focus on fixing. Having lots of social network accounts and pointing them all to your agent or broker or MLS profile will help with this. Ideally, you would buy the domain name of yourname.com – That works really well.