Be the Brand
A Post from Guest Contributor Chris Brogan
Posted by: RE Technology
People have become a little testy because Google finally clamped down hard on the “unofficial brand” pages popping up all over Google+. My response, originally posted there, was this:
Lament Not, Brands
It’s funny how many people are lamenting the temporary shutdown of brands on Google+. Meanwhile, I’m seeing lots of smart business people connecting with people, making relationships, sharing a mix of personal and business materials, and building relationships that will transcend the vagueness of following an official stream.
Business is about humans connecting with humans. This new platform is the top shelf of potential for doing a great job of doing that. Keep doing what you’re doing as a brand of one, and just be sure your ABOUT page represents your organization well.
Go forth. Be the brand. Just be you as the brand.