Are You Driving People Away From Your Website?

Frederic Guitton
Published: 10/11/2010
Posted by: RET Staff

After visiting and observing a variety of real estate industry websites, one thing stuck with me that has raised a large concern. In my understanding of being successful online driving traffic to the website is just the first step. The next and probably the most important step is making sure people drive deep into the website and ultimately convert to either a web form, or a phone call.

But, I have found an alarming number of organizations placing their social media links like Facebook, Twitter, YouTube, dealership blog, Digg and a host of additional social media connection points on their homepage. These invitations are linking shoppers away from the website they are visiting. I know some people will say that all this is doing is launching another browser, which preserves your website beneath but is it really? Let’s be honest and call a spade a spade. It drives people away from the website. If the you are lucky this will only be temporarily but it may be permanently.

Is this counter-intuitive? The more thought I put into it I realized a couple of things.