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7 Ways To Encourage Your Site Visitors To Stay: 08/16/2011

7 Ways To Encourage Your Site Visitors To Stay

An Article from Guest Contributor Ricardo Bueno of Diverse Solutions

4.86 out of 5 by (7) User/s
2 Comments

Guest Contributor Go to Profile Guest Contributor
Published: 08/16/2011
Posted by: RE Technology

Guy Bouncing on BallThis post, by Ricardo Bueno, appeared originally on the Diverse Solutions blog.

We all want more site traffic. More subscribers. And ultimately, more sales. We slave day-in and day-out improving our sites so site visitors spend more time poking around long enough to consider our offer.

But then, ever notice how sometimes (or often), people leave 2-3 seconds just after they've landed? What's the deal?

It's called: Bounce Rate. And it means:

"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert."

What can you do to encourage your site visitors to stay?

 
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Comments on: 7 Ways To Encourage Your Site Visitors To Stay
by Sean Heidinger 2011-08-17 07:09:22
As Facebook pages get more interactive and are gaining as much sophistication as a .com site, I feel that some companies are way ahead of the curve and have realized that by hosting a welcoming and engaging Facebook page can have high impact on their bounce rate.

Check out Home Depot, Victoria's Secret, or BMW for some incredible Facebook landing pages.

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