5 Steps to Generate Traffic with YouTube Videos

RET Staff
Published: 08/21/2011
Posted by: RE Technology

As multi-media becomes an increasingly essential component of the web, successful real estate agents and brokers will need to understand how to make the most of online video –YouTube in particular. First, let's get one thing clear: yes, you should be posting video online. Phew – I'm glad we've covered that. Now, let's look at specifics.

1) Create a great video.
Before you post anything to YouTube, you'll need to create a fun, educational video. Make sure the videos are non-salesy and entertaining. From the very beginning of the video, make it clear that viewers will gain something by watching the video. Create value.

One idea: community videos can be very successful. For instance, consider creating videos about your local farmers' market or another unique facet of your community.

At the end of the video, be sure to include a call to action (CTA). In most cases, steering people toward your website is a smart choice. Share the URL and explain that people will find additional value there.