4 Reasons We’re Changing Our Social Media Strategy

Emily Williams
Published: 01/25/2012
Posted by: RET Staff

Okay, show of hands: how many of you have “liked” our Facebook Page and then blocked us from appearing in your newsfeed? Don’t worry; in the immortal words of 2Pac, “I ain’t mad at cha.” In fact, we completely understand – after all, every darn one of the articles we publish on RETechnology.com gets automatically published to Facebook and Twitter. That’s a whole lotta posts spamming your newsfeed. Well, no longer, we say! We’re launching an experiment to revisit our social media strategy.

How is it that every single post published on our site goes out via Facebook and Twitter? It’s all possible thanks to an interesting little tool called “Graffiti.” Graffiti automates posts on social media. It sounds convenient, but is it effective? Ask any social media expert and they’ll tell you “no.” We should have known better as we’ve published (and even authored) articles on this very subject.

So, we’re getting rid of Graffiti. Here’s why – and why most people are advised to stay away from auto-publishing resources.

1) Links to outside articles or other resources should include an introduction. We should be explaining why each article that we publish is a “must read.” Graffiti, because it is automated, only publishes a link and a snippet from the article.