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4 Reasons We’re Changing Our Social Media Strategy: 01/25/2012

4 Reasons We’re Changing Our Social Media Strategy

We're ditching Graffiti!

5 out of 5 by 3 User(s)

Emily Williams Go to Profile Emily Williams
Published: 01/25/2012
Posted by: RET Staff

Okay, show of hands: how many of you have “liked” our Facebook Page and then blocked us from appearing in your newsfeed? Don’t worry; in the immortal words of 2Pac, “I ain’t mad at cha.” In fact, we completely understand – after all, every darn one of the articles we publish on gets automatically published to Facebook and Twitter. That’s a whole lotta posts spamming your newsfeed. Well, no longer, we say! We’re launching an experiment to revisit our social media strategy.

How is it that every single post published on our site goes out via Facebook and Twitter? It’s all possible thanks to an interesting little tool called “Graffiti.” Graffiti automates posts on social media. It sounds convenient, but is it effective? Ask any social media expert and they’ll tell you “no.” We should have known better as we’ve published (and even authored) articles on this very subject.

So, we’re getting rid of Graffiti. Here’s why – and why most people are advised to stay away from auto-publishing resources.

1) Links to outside articles or other resources should include an introduction. We should be explaining why each article that we publish is a “must read.” Graffiti, because it is automated, only publishes a link and a snippet from the article.


Comments on: 4 Reasons We’re Changing Our Social Media Strategy
by Lynette Carrington 2012-01-25 08:18:38
Thanks for this great information, Emily! It is so important to keep track of social networking trends and you nailed down the challenge you were having. Thumbs up for being proactive and making a positive change.

by Emily Youngman 2012-01-25 08:22:45
Thanks, Lynette! We're very excited about making the changes - time to practice what we preach.

by Emily Youngman 2012-01-26 07:18:29
Thanks, Melissa!

by Tommy Roland 2012-01-26 03:48:59
Thanks, Emily. I always find your articles spot on and very informative. I am working HARD on trying to, most effectively, learn, tame and utilize the social media/marketing beast.

I have considered signing up for a social media marketing company but there are soooo many choices. Thanks for the info.

by Emily Youngman 2012-01-26 07:18:11
Thanks, Tommy! I'm so glad to hear you enjoy the site! We'll try to bring you some helpful articles about social media marketing. If you ever have a question, please don't hesitate to ask us!

by Tommy Roland 2012-01-26 07:34:17
Did you finish the series of articles about you selecting your agent?

by Emily Youngman 2012-01-26 07:37:15
Nope - that's definitely an "ongoing saga." I have another one I'm planning to publish on Sunday. I just finished writing it and I think it's pretty interesting!

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