3 Tips for Maximizing Your Visibility on Facebook
Part 1 of a Series from Homefinder.com
Posted by: RET Staff
This helpful post comes to us from the Homefinder.com blog.
So you have read about Facebook and made a fanpage, and are ready to dig deeper. If you know some tips and tricks, it can become an invaluable marketing tool that will get you in front of a large audience. So here are a few best practices to kick your fanpage into high gear.
1) Get your page to rank high in Facebook search results
We’ve all heard about the importance of ranking high in Google, Bing and other search engines. Facebook is no different. It is important to show up in search results if someone searches for “Real Estate in Chicago” (or whichever area you cover) on Facebook.
First, you want to show up organically in the auto-complete search section. Often, when a user performs a search, Facebook recommends results instantly. To be included, make sure you name your page something crystal clear; i.e. “Real Estate in Chicago: Jane Smith” or “Chicago Real Estate Agent: Jane Smith”.
Tip: Keep the spaces between words. Facebook auto-complete relies on exact matches and that is how users usually search.