3 Keys to Facebook for Real Estate from Stacey Harmon

Emily Williams
Published: 12/27/2011
Posted by: RET Staff

In the introduction to her book “Facebook Page Marketing: Content Strategies for Real Estate,” Stacey Harmon says: “Real estate agents struggle every day with exactly what they should post on their real estate fan pages. Many, if not most, do it wrong.” The book then powerfully sets out how to do it right – with actionable advice and concrete examples.

1) It’s All About Engagement
The emphasis of Stacey’s advice is on increasing engagement – that’s your connections’ engagement with your Facebook page. This makes sense, as the more engaged your fans become, the more opportunities for further engagement. Ultimately, this engagement should translate to some sort of business benefit to you.

2) Variety is the Spice of Life
Don’t just post links to your listings. Stacey explains that this is unlikely to result in any sort of positive engagement with your connections. Instead, make use of the many different posting options available to you on Facebook – particularly photos (once again – NOT just of your listings).

No matter what you’re posting, provide commentary about it. Make your posts personal, sharing your thoughts and feelings. This also goes for your listings, when you do post them. Comment on the property in the listing, pointing out some of the key features.