3 Features EVERY Real Estate Pro Needs on Their Website – Part Two
By new contributor Christopher Leo of Leading Agent
Posted by: RET Staff
2) Get Hyper-Local
Another common problem we see with REALTORS'® websites is that they are not tailored to their specific marketplace. If your website is deemed by potential clients as "not pertinent to their marketplace," they are going to immediately leave your site and move on to another one that suits their needs. You do not want this.
One easy way to avoid this problem is with the use of Neighborhood Guides. Neighborhood guides can be a fantastic way to demonstrate your marketplace knowledge, and keep people on your website, investigating areas they may be interested in moving to. Even more, you can make them interactive. Many of the sites we design for agents include things like interactive neighborhood maps that are tied to MLS maps with listings, school maps, walk score maps, etc. All these features will make your site hyper local, making any visitor stop to review your site and hopefully contact you for your services.
An added bonus to neighborhood guides is the fact that they make your website "sticky." Search engines love content. Content specific pages (e.g. pages devoted to specific neighborhoods throughout the cities you serve), get crawled and indexed by search engines, such as Google, making your site appear in the top rankings.