10 Reasons You Will Never Generate A Lead Through Social Media

Guest Contributor
Published: 02/24/2011
Posted by: RE Technology

 Guest Contributor Daniel Bates of Tomato University says:

Much has been written on the subject of social media being used to generate leads and most of it has not been positive.  In most cases, this is due to a misuse of the tools and not the tools themselves.

When I teach social media marketing to students, I do not approach it as a one-size-fits-all-instant-cure and I don’t hype it to be something that it isn’t.  I try to look for a way that a specific agent can use it to reach their specific audience and develop a plan with them on how to accomplish this.