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What We Always Wanted: 11/23/2011

What We Always Wanted

A "Monday Morning Mobile" Article by Seth Kaplan

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Seth Kaplan Go to Profile Seth Kaplan
Published: 11/23/2011
Posted by: Mobile Real Estate ID
In Walter Isaacson’s new book Steve Jobs, he illustrates Steve’s unique ability to craft products that people emotionally connect and engage with.  No shock there, the iPod, iPhone and iPad have been some of the most successful product launches in history due to the fact that the actual device draws you in; it engages you.  It creates more of a connection and gives you the type of access your desktop could never provide.

In a recent article by Steve Nash on Mobile Insider, he makes the point that the mobile web (phone and tablet) is what we have wanted all along.  That is the ability to access from where we are – not where our desktop is or where we can open our laptop.

Our mobile devices, according to Nash, are fixing what the traditional web had broken over the years; engagement.  This can be seen through the metrics of early apps like GQ in which engagement approached the hour mark per issue.  This type of time spent was traditionally how long people spent perusing the pages of the actual magazine (because they could pick it up and take it with them to multiple places).  However, when it came to the web, if the time spent averaged a quarter of that it would be a success.

 


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