Engaging Your Customers to Better Serve Their Needs
By Austin Allison, CEO of DotLoop
Posted by: DotLoop
Social media differs in a very fundamental way from traditional websites. Where a traditional website’s content is static, social media updates in real time with the contributions of users. Real estate technology solutions are also making it possible for REALTORS® to facilitate interactive engagement throughout the home buying and selling process for their clients.
Engagement leads to Interaction
The strength of social media sites stems from their ability to provide a platform for interaction. Users visit and enjoy these social media outlets because they can easily share images, videos, and conversations with other like-minded people.
REALTORS® can use social media to address comments, questions and concerns posed by their clients or prospective customers. Instead of reaching clients through advertising, engagement tends to resonate better.