The Need to Go Mobile is Now

In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool this January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing.  Along with the ability to test your site at www.testmysitenow.com, Mobile Real Estate released the mobile starter kit. The mobile starter kit is the industry’s easiest way for a REALTOR® to go mobile, allowing them to mobilize their website in minutes.

Seeing the importance of this initiative, The Real Estate Book / RealEstateBook.com, the leading publisher of real estate information online and in print in North America, has now purchased the Mobile Starter Kit for all their advertisers across the US and Canada.

“This is a great initiative that John Lim and his team have brought to the real estate industry. That’s why we felt strongly enough to expand our mobile offer to all our advertisers at no additional cost to them, ” said Scott Dixon, President of The Real Estate Book/RealEstateBook.com.

The Real Estate Book/RealEstateBook.com recently launched single property mobile sites, QR codes and text codes as part of their standard advertising package.  “Traffic and lead activity through the new mobile marketing tools has been substantial,” Dixon added, “so expanding our offering to include agent mobile websites is the right thing to do for our advertisers – and for home shopping consumers.”

About Mobile Starter Kit:
The Mobile Starter Kit gives the REALTOR® the ability to create their own personal mobile agent website, online in minutes.  Once implemented and linked to their own URL, this mobile website generates leads easily from any smartphone or other mobile device.  Home buyers and sellers can view the agent’s listings, review details about the agent, click to follow social networking sites and most importantly, click to call.   The mobile starter Kit brings the use of text and QR codes full circle by offering  REALTORS ® the ability to be fully functioning on a mobile platform in conjunction with marketing efforts.

To the agent, this means that all their marketing mediums work together – web, social, mobile, print advertising, direct mail, etc.  The consumer moves seamlessly from medium to medium with a consistent marketing message and a rewarding experience.

John Lim, Founder and CEO of Mobile Real Estate, had this to say, “It is always great to work closely with an industry icon such as The Real Estate Book. This is a major initiative for us here at Mobile Real Estate as well as Google. The fact that The Real Estate Book has stepped up to create this offer for over 20,000 REALTORS® only furthers their commitment to the industry and these are companies with whom we are glad to partner .”  Mr. Lim went on to say that this is a major step to his mission of ensuring each REALTOR® is mobilized by the end of 2012. “There are many mobile and technology companies in the industry selling false hopes of mobilizing the REALTOR® correctly. We hope to change that.”

About Mobile Real Estate, LLC
Mobile Real Estate is the real estate industry’s leading mobile solutions provider.  With cutting edge mobile marketing techniques, and a platform that is both easy to use and easy to integrate for real estate agents, brokers and real estate related firms.  The Mobile Real Estate Mobile Starter Kit allows Real Estate Professionals to reach consumers via all of today’s most popular mobile mediums including text message lead generation, QR Codes, Mobile Websites including Mobile IDX, and Downloadable Smartphone applications.

To find out more about Mobile Real Estate visit www.mobilerealestateid.com

About The Real Estate Book
The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 6 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, www.TheRealEstateBook.com , and features thousands of homes for sale, new home communities, and local information.