Roost Selected as Premier Social Marketing Provider Featured in Social Network Master Program Offered by C.A.R. Education

LOS ANGELES and SAN FRANCISCO, CA – April 12, 2011 – Real Estate Business Services®, Inc. (REBS®), a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R) and provider of C.A.R. Education (www.car.org/education) and Roost (www.roost.com), a technology company committed to helping small businesses go social, today announced that the Roost Social Marketing Platform was selected as its featured tool for helping C.A.R.’s 160,000 members go social.

The Roost Social Marketing Platform is the first social marketing tool of its kind to be offered to REALTORS®. This strategic alliance supports Roost’s, REBS’ and C.A.R.’s mission to help as many REALTORS® as possible to painlessly engage in social media and attract more business while doing so.

“Social networking has become a useful and necessary tool for REALTORS® to generate leads and serve their clients. Many of our members are in need of quality training and tools to utilize these new platforms,” said Robert Bailey, chairman of REBS®. “In partnering with Roost, we are now able to help C.A.R. members understand how to use social networking, and easily execute on what they’ve learned.”

“We're thrilled to be chosen as the Social Marketing Platform for an organization as important, impactful and forward-thinking as C.A.R Education. This partnership will give C.A.R. Members a critical edge in one of the most important frontiers for reaching the next generation of buyers and sellers – the Social Web,” said Alex Chang, CEO of Roost. “Not only will members receive critical training and help, but also tools to leverage that knowledge and be more productive via the unique and powerful Roost platform.”

C.A.R. Education, working with local Associations of REALTORS® throughout California, is well-established as the dominant provider of enriching educational programs to meet the needs of California REALTORS®. C.A.R. Education’s latest offering is the Social Network Master program, an intensive and comprehensive program that provides REALTORS® with practical instruction on social media and helps them develop a strategic plan to implement the latest social networking tools as part of their marketing offering to their clients.

As part of that program, the Roost Social Marketing Platform will be featured as an essential and easy-to-use tool for sharing and managing the regular publishing of information on REALTORS®’ social networking sites. The Roost Social Marketing Platform is expected to be available through C.A.R. Education beginning April 15, 2011.

A free version of the Roost Social Marketing Platform helps professionals plan their social marketing activities in less than 20 minutes per week and is compatible with Facebook and Twitter, with other networks coming soon. For more details, please see Roost’s 3/29/11 press release “Roost Announces New Social Marketing Platform at Web 2.0 Expo.”

For more information on the C.A.R. Education’s Social Network Master Program, visit: http://www.car.org/education/socialnetworking/.

About Real Estate Business Services®, Inc. (REBS®)

REBS® is a subsidiary of the California Association of REALTORS® (C.A.R.) and is the leading provider of real estate products and services to practitioners in California.

About CALIFORNIA ASSOCIATION OF REALTORS®

Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 160,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

About Roost

Roost has more than 20,000 real estate professionals and over 100 companies using its social products. Roost's executive team is comprised of small business and social media experts from Walmart.com, Merchant Circle, Flixter and Social Gaming Network. The company is venture capital funded by Shasta Ventures and General Catalyst. Turn social into business at http://www.roost.com.

Media Contacts:
Susie Marino
415-613-9138
susie@marino.com

Darlene Gannon
650-257-7676
darlene@conceptpr.net

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