RentJuice Introduces Ad Dashboard for Brokers to Analyze Marketing Efforts, Adjust Focus, Improve Results
Provides insight into office activities, creates understanding of the value of different marketing channels
Submitted by: RE Technology
SAN FRANCISCO, June 13, 2012 -- RentJuice®, a Zillow® business and provider of lease marketing technology to thousands of real estate property managers and brokers, today announced the RentJuice Ad Dashboard, a marketing metrics dashboard that gives real estate offices, brokers and agents a place to analyze their efforts and take action to improve results. The Ad Dashboard allows RentJuice users to evaluate production data broken out across key metrics in order to better understand the value of various ad-related strategies and marketing channels like Craigslist® and RentJuice ad syndication.
The Ad Dashboard offers an office-wide dashboard that sheds light on the health of the business, the pace of the team's marketing efforts and where more time should be spent to improve. Users can compare numbers on 1) listings currently advertised, 2) ads created for those listings, 3) leads and 4) deals against previous activity, this week versus last, for example. Lead sources can be categorized and tracked as Craigslist, Friend, Classified, Referral, Website and more.
"The Ad Dashboard is an invaluable advantage in the real estate game that allows users to map out the funnel that is their marketing efforts," said David Vivero, RentJuice founder and vice president of rentals at Zillow. "Similar to Google® Analytics, the metrics provided by the Ad Dashboard give an unprecedented level of visibility into the rental process – from ad creation to closing a deal – showing users what's working and what's not so they can be smarter and more efficient with their time and energy."
Administrators can see a particular agent's dashboard or view analytics on the office as a whole, making the Ad Dashboard a powerful tool for team leaders to oversee marketing efforts and improve control over their company's success. Individual agents can see their own activities and how the office is doing overall to learn what strategies are most effective for closing deals. Offices and agents can use the metrics provided by the RentJuice Ad Dashboard to ensure that they stay strong and consistent with their marketing efforts.
The RentJuice Radar is a customizable component of the Ad Dashboard, which allows offices to zone in on their team's sweet spot by unit configuration and price. The RentJuice Radar indicates:
- Relative volume of advertised versus available listings by configuration and price
- How many views per listing agents are getting in general
- How an office or agent is doing in comparison to the market
- Which properties are driving the most views and the most leads
- Direct access to their unadvertised units to take action and get them advertised
"The Ad Dashboard is exactly what our company needs to gain insight into office activity and make sure we keep the momentum going," said Dee Dee Thomas of American Realty Pros, a RentJuice customer. "Knowing which listings are being re-advertised, who is creating the most ads, who is generating the most leads and where the highest percentage of leads is coming from shows us where our efforts can be turned up to get results."
RentJuice is an online platform that allows property managers and landlords to instantly share their availabilities with partner companies for free to shorten vacancies and improve communication. The Company also offers an upgrade that provides agents, brokers and leasing offices a "virtual rental office," available from a browser, iPhone® or iPad®. RentJuice recently introduced online lease signing for renters, as well as the ability for consumers to fill out RentJuice's "Common Application" online one time in order for their personal information to subsequently prepopulate any real estate office's custom leasing-related forms. From powering a leasing agent's Facebook® page and WordPress website to offering outsourced data entry and automatic ad syndication to dozens of consumer websites such as HotPads and Zillow, RentJuice makes every step of the rental marketing process simpler.
For more information about RentJuice and its benefits for real estate professionals and renters, visit www.rentjuice.com.
RentJuice is a leading provider of rental relationship management software for landlords, property managers and rental brokers. Founded in 2009, RentJuice currently serves more than one million rental units, helping rental professionals manage their client relationships and market rental listings to renters. RentJuice was acquired by Zillow, Inc. (Z), the leading real estate marketplace, in May 2012, and now operates as part of Zillow's growing rentals marketplace.