Realty ONE Group launches IDX-Buzz, Immobel’s award winning 13-language Facebook application
A press release from Immobel
Submitted by: RE Technology
April 15, 2013 – Irvine, California - Realty ONE Group, one of America's fastest growing full service real estate brokerages, launched IDX-Buzz, powered by Immobel, as a component of a broad, well-managed professional social-media strategy. With 10,000 likes, Realty ONE's Facebook page is already an industry leader.
"Globalizing social is key to reaching the majority of social media users online today," says Janet Choynowski, CEO and Founder of Immobel. "Since more than 70 percent of Facebook members are international and access the site in a language other than English, it is critical to have a globalized presence. With IDX-Buzz, Realty ONE Group can now reach and -- more importantly -- engage with the majority of Facebook members and enjoy the economic benefits of global exposure," says Choynowski.
The Inman award-winning app was fully customized for Realty ONE Group with MLS listings data from California, Arizona and Nevada. An add-on to Realty ONE Group's already popular Facebook page, IDX-Buzz facilitates expanded networking reach while giving all Facebook users the ability to explore more than 85,000 active real estate listings in their preferred language, currency and units of measurement – from within the page.
Users can search, view, like and share their favorite listings on their own wall (and their friends' walls) in their chosen language - increasing engagement with the brand. Registered users can receive new listing alerts posted to their Facebook wall or by email.
"Realty ONE Group has embraced technology, especially social media, as a powerful tool for our agents, and our aim is to equip them with the best, newest options available to expand their reach," said Kuba Jewgieniew, CEO and owner of Realty ONE Group. "Our agents are known for their local expertise so the ability to showcase that knowledge to potential global clients is just one more way they can expand their footprint and increase their business."
For 12+ years, Immobel has been the recognized real estate industry market leader in globalization technology and services. Through a robust platform that includes top ranking global real estate portal Real-Buzz.com and a suite of translated property search and display global marketing products and apps, Immobel delivers worldwide listing exposure on international search engines and social media. Immobel provides services to the largest franchise organizations and brokerages and is the trusted Globalization partner to the most iconic industry brands, powering more than 10 million listings worldwide.
About Realty ONE Group, Inc.
About Realty ONE Group, Inc., is a full-service real estate brokerage firm with more than 4,000 associates. Its corporate offices are in Irvine, Calif., with offices throughout California and in Arizona and Nevada. It focuses on providing ethical, professional and results-oriented services to property owners and prospective real estate buyers. Since its inception in 2005, the company has grown to become the largest real estate brokerage in Nevada and the fastest-growing real estate company in Arizona and California. REAL Trends, Inc. just named Realty ONE Group, Inc., as No. 7 in its national rankings, and INC. 500 recently named it one of the fastest-growing companies for the fourth consecutive year.