Realtor.com® Gives HGTV Dream Home Participants an 'Entryway to $20K'
Entrants have a chance to win $20,000 or $500 cash
SANTA CLARA, Calif., Dec. 28, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today announced its sponsorship of the HGTV Dream Home Giveaway® 2017 with the launch of its "Entryway to $20K" sweepstakes that gives HGTV Dream Home entrants and anyone else with a dream of improving their current home an opportunity to win a grand prize of $20,000 cash along with weekly cash prizes of $500.
"Realtor.com® helps people dream, find and own their perfect home," said Nate Johnson, chief marketing officer for realtor.com®. "This year, we've focused our marketing efforts, including our ad campaign with Elizabeth Banks, on helping buyers explore the concept of the home of their dreams in new, playful ways. Our collaboration with HGTV Dream Home helps us take this concept one step further, while enabling us to reach a new audience of home enthusiasts."
To enter, simply click the Entryway to $20K banner on the thank you page following an HGTV Dream Home Giveaway entry submission or visit realtor.com/entryway20k. After completing the form, participants are then entered to win that week's $500 drawing, as well as the grand prize of $20,000. Beginning on Dec. 27, people can enter daily until Feb. 17.
Realtor.com's® Entryway to $20K sweepstakes will be featured throughout HGTV Dream Home Giveaway® 2017 programming with on-air advertising spots including special placements during the St. Simons Island, Georgia Dream Home reveal special, as well as segments featuring the sweepstakes winner and final tour of the home. Buyers and sellers also will have a chance to get to know realtor.com® through digital and email promotions, as well as advertising features in the January/ February issue of HGTV Magazine on HGTV.com.
"We're thrilled to have realtor.com® return as a sponsor of HGTV Dream Home 2017," said Aaron Gallagher, senior vice president of digital advertising sales for Scripps Networks Interactive. "While there can only be one winner of this beautiful home on St. Simons Island, Georgia, everyone can continue the journey to find the home of their dreams on realtor.com® and even have a chance to win $20K. It's such a logical partnership and nice complement to the engaging HGTV Dream Home experience that you'll find on HGTV.com, where you'll find so many great photos and videos that truly bring this home to life."
The HGTV Dream Home 2017 Giveaway will mark its 21st anniversary on St. Simons Island, Georgia, where the white sand, moss-draped oaks and laid-back island lifestyle make it one of America's favorite beach towns. The grand prize winner of this spectacular giveaway will receive the completely remodeled and fully furnished home, a new Honda Pilot, plus $250,000 from national mortgage lender Quicken Loans®.
Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
About the Entryway to $20K Sweepstakes
The Entryway to $20K sweepstakes starts 12/27/2016 and ends 2/17/2017. Open to residents age 21 or older of the 50 States and D.C. Void where prohibited. No purchase necessary. Cash grand prize of $20,000 and seven periodic prizes (approximately weekly) throughout the promotion of $500 each. Prizes awarded based on random drawings and have a total value of $23,500. For how to enter, odds of winning and important dates, restrictions, requirements and other details, see the Official Rules by visiting: www.realtor.com/entryway20k/rules/. Sponsor: realtor.com® division of Move Sales, Inc. Inc., 3315 Scott Blvd., Santa Clara, CA 95054.
About the HGTV Dream Home Giveaway® 2017
No purchase necessary. Open to legal residents of the U.S., age 21 or older. Void where prohibited. Sweepstakes starts at 9 a.m. ET on 12/28/16 and ends at 5 p.m. ET on 2/17/17. Odds of winning depend on number of entries received. For full official rules, visit HGTV.com/HGTVDreamHome or send a self-addressed stamped envelope to: "HGTV Dream Home Giveaway"- RR, P.O. Box 52915, Knoxville, TN 37950. Main Sponsor: Scripps Networks, LLC d/b/a Home & Garden Television.