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04/25/2011
 

REALTOR.COM® Launches iPad App

15 Million iPad Users Now Have The Search Power of Realtor.com In All Inclusive App

5 out of 5 by (3) User/s 3 Comments

Author: RET Staff
Submitted: 04/25/2011
Submitted by: RE Technology
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CAMPBELL, Calif., (April 25, 2011) - The search power of Realtor.com is now available on the iPad at http://www.realtor.com/mobile/iPad. Launched today by Move, Inc., (NASDAQ: MOVE), the leader in online real estate, the Realtor.com iPad app is the only real estate search app delivering everything from listings with maps and GPS directions to personalization tools to keep users organized and connected when searching across country or across town. Realtor.com mobile apps are also the only real estate search apps with access to Realtor.com, the largest and most accurate collection of online property listings, with more than 80 percent of all property listings updated every 15 minutes. Today, 10 properties are viewed every second on a Realtor.com mobile app, including the iPhone, Android, Windows Phone 7, and now iPad at http://www.realtor.com/mobile. Realtor.com mobile apps have been downloaded 3.6 million times and active users have increased by 79 percent in four months.

With a Realtor.com mobile app, there's no waiting or wondering anymore if a property is on or off the market, how much it costs, or if it will fit your needs, said Steve Berkowitz, chief executive officer of Move, Inc., operator of Realtor.com. Mobile is changing the way people buy and sell homes and our iPad app opens real estate up to millions of people with an amazing visual search experience. It combines mobile's instant gratification and investigative component that everyone loves with Move's search technology. We're very excited to expand our mobile offerings and deliver the power of Realtor.com to millions of iPad users.

Finding the ideal home among the millions of properties on Realtor.com is fast, easy and fun with the Realtor.com iPad app:

Draw Your Own Search Boundaries anywhere in the U.S. with Area Highlighter. It's fast and allows for hyper-local searches down to street levels. Tap the Show More Listings button, and more properties instantly populate the map. Use the iPad's finger controls to slide, pinch, zoom and pan through a map to drill down into a neighborhood or particular street.

Personalize your experience by rating properties and saving personal notes on each home for later reference or to share with an agent via email. Sort, refine or filter your search results according to what's important to you, price, distance, square footage, etc. Create new searches for homes or open houses nationwide or nearby based on your location, MLS ID number, or by city, state, or street name. Tap My Real Estate to instantly access My Listings, My Saved Searches, or My Recent Searches.

Stay Connected with an agent from each listing detail page via email with questions or to schedule a tour. Store their contact details within the app so it's easier to send notes, comments and ratings about properties to your agent. Keep friends and family connected to your house hunting adventure by sharing favorite properties via email, Facebook and Twitter.

The Realtor.com iPad app gives buyers and agents everything they need when they need it most to work together successfully in finding properties, said Realtor.com President Errol Samuelson. The past year, Realtor.com mobile apps have contributed to a 240 percent increase in consumer outreach to local agents, and open house views have increased by 459 percent in just four months. Even more exciting, in-app communication between agents and consumers[1] has increased by 148 percent since December. We're very excited with the fast adoption of Realtor.com mobile apps by agents and consumers. We expect these numbers will only improve with the launch of our iPad app because it includes so many easy-to-use interactive features that encourage collaboration between agents and consumers.

The Realtor.com iPad app offers other notable features including:

Easy-to-Use results feed directly from Realtor.com to a pull-down menu that floats over a map with property pins or in a magazine-style gallery view with bold photos. Switching between views and three mapping options is easy, and diving into a listing's detail page for open house dates, property details, large photos, agent contact details, maps with GPS-based directions, and share buttons requires one touch. Scroll through the helpful search tips on the homepage.

Self-Contained Listing Detail Pages feature maps enabling users to view properties on a street or satellite view and scan the neighborhood for items of interest. With one touch, quickly enter the information into your personal notes field saving notes on why a listing has great appeal, such as proximity to a local park or hiking trail. There's no need to exit the app for directions, maps, or for property details.

Remain Organized by using the visual Check marks that appear on map-based property pins, the pull down menu and gallery view to track previously viewed properties. Buyers can also add open house events to their calendar, and save favorite listings or frequently used searches to their Realtor.com account for later use.

Realtor.com 2.0 iPhone App Also Announced

Today, Realtor.com also announced the availability of key updates to the app compatible with the iPhone iOS 4.0, including a new home screen with grouped features and easier access to recent searches, Area Highlighter and Area Scout. In addition, a "My Real Estate" screen has been added that includes Saved Listings, Saved Searches, Recently Viewed Listings and Recent Searches. A simplified location selection in Search mode and a more prominent Search button on the search screen are also now available. A new Viewed indicator on the list and map views displays once a user has looked at a Listing Detail Page, while a send and share option have been added to the iPhone iOS 4.0 search experience.

The free Realtor.com Real Estate iPad app is compatible with iPad iOS 4.0 or higher and can be downloaded at itunes.apple.com/us/app/real-estate-search/id336698281?mt=8# or by going to http://www.realtor.com/mobile/iPad. Additional photos and short videos on key features can be found at: http://www.realtor.com/mobile

ABOUT MOVE, INC.

Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 14.5[2] million monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com®, the official website of the National Association of Realtors®; Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc., is based in Campbell, California.

ABOUT REALTOR.COM®

Realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ:MOVE) and is the official website of the National Association of Realtors®. Ranked as the #1 homes-for-sale site, Realtor.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides Realtors® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 12.7 2 million consumers in January 2011. Agents and companies have the power to customize Realtor.com® resources to maximize their brand and productivity.

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

Contacts:
Julie Reynolds, Move, Inc. 818.264.5594 / Julie.reynolds@move.com
Jennifer DuBois, Move, Inc. 805.557.3087 / Jennifer.DuBois@move.com
Danielle Ferris, Access PR 415.904.7070 / move@accesspr.com

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Comments on: REALTOR.COM® Launches iPad App
by Melissa McHone 2011-04-27 11:27:47
Errol did a great presentation on this new app on Monday, thank you for the time and the sneak peak. I have been a huge fan of the droid app and I was extremely excited to see that functionality applied to the iPad app. Keep up the great innovation!

by Jill Kipnis 2011-04-27 11:34:16
Melissa, thanks for the comment. I have some favorite features on the new iPad app--the Area Highlighter is definitely one of them. You can draw your home search area with the tip of your finger, and you can highlight just one street to get a really hpyer-local search: youtu.be/4UlIWz9NS_U

What are some of your favorite features?

by Melissa McHone 2011-04-27 12:43:17
Hi Jill,
That is a tough question, everything on the new app is super sexy. I am also partial to the area highlighter and I also really like the ability for consumers to rate and save personal notes for particular properties.
Thank you for continuing to maintain data accuracy and for the commitment of your team to understand the importance of updating data frequently for the best possible user experience. Nothing is more frustrating then falling in love with a home that is no longer available or that has bad data. I applaud your efforts on this new app, it seems like your team did their due diligence in have been able to leverage your years of experience in the real estate space to create the best blend of consumer engagement while still placing the realtor at the heart of the transaction.

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