Real Estate Offices Are Flocking To The Cloud

Feb 03, 2012 - More and more real estate brokers are turning to the "cloud" to manage their businesses online. This doesn't mean that brokers are abandoning the traditional office setting or providing a lesser service to their clients. Actually it’s quite the opposite.

Most brokers still choose to have traditional office space for agents to meet clients, hold meetings, and for the agents that still prefer the office setting to utilize. But brokers are finding they need less space now than they did in the past. Moving the nuts and bolts of their brokerages online helps brokers cut costs, save money, and provide their agents with options. Every day agents are becoming more and more mobile and are choosing to work on the go vs. sitting in an office and wasting time chit chatting around the water cooler. The coffee agents drink, copy/fax paper they waste, toiletries they use, and the electricity they burn through, are all costs to the broker that get reduced by having a more mobile workforce. Not to mention they can ditch the rows of file cabinets and reduce clutter in their offices.

So what exactly does moving your office to the cloud entail? "Its really much simpler than you might think" says eBrokerHouse.com CEO Alan Fenn. "The whole purpose of the cloud is to make the contents of the office accessible to the broker and all his agents from anywhere at any time. With WiFi, tablets, smart phones, etc, agents are pretty much always connected to the Internet, therefore they can always be connected to their office and its contents".

Fenn's company, eBrokerHouse.com, provides the industry's first complete web based platform that allows a real estate brokerage to operate completely in the cloud. "While there are other solutions out there for digital file storage or even for online file auditing, they all fall short in providing a complete solution for the broker, office staff, and all the agents".

With eBrokerHouse the broker gets an “Office Account” through which he can audit files online for completeness and compliance, save files digitally on eBrokerHouse's servers, track office sales and commission stats, promote office listings, share office forms and marketing materials with his agents, and make office announcements to his agents.

In addition, each agent in their office receives their own complete eBrokerHouse “Agent Account”. With these accounts, agents are able to submit all required paperwork to their office online for review.  Agents are also able to manage every aspect of their businesses online including their listings, buyers, contacts, documents, tasks, BPOs, team members and more. There are also web based offer submission and showing scheduling features built in for all agent accounts.

Fenn says "Agents love having all these tools provided to them by their broker. Our clients are telling us they are seeing a significant increase in their recruiting efforts and also in their retention of agents since they have made eBrokerHouse the backbone of their offices".

So taking your office to the cloud doesn’t need to be a complex process that takes a lot of time or technical ability to accomplish. As long as you choose the right platform to get you there, the process can be seamless and quite liberating. You will most likely be able to start cutting costs in many areas within just a few weeks. You will also increase your staff's ability to collaborate, track, and share information.

eBrokerHouse offers a free 30 day trial (no payment info required) to test drive their system. They also offer over the top customer support that is the best in the industry. Training and support are unlimited and always free. Customer care specialists are standing by to answer your questions or to walk you through a live demo catered to your office needs.

For more details call 866-766-0344 or visit: http://www.eBrokerHouse.com

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