Prospecting Made Easy: Listingbook Introduces MyQuickFarm.com

GREENSBORO, N.C. – May 23, 2011 – Listingbook, real estate’s intelligent online marketing system, today announced it has launched MyQuickFarm.com, a new, easy and cost-effective lead generation and marketing service for real estate agents.

With MyQuickFarm.com, agents who use the Listingbook.com service can quickly expand their local farm and prospecting areas by obtaining exclusive leads, including first and last names and email address, for as little as $1 per lead, based on a minimum order of 100 leads. The leads are automatically loaded into their Listingbook client manager and are ready to be contacted.

“With MyQuickFarm.com, real estate agents can get the industry’s most cost-effective leads on an exclusive basis for just $1 per lead,” said Todd John, chief operating officer of Listingbook. “Not only does Listingbook supply leads, but we also provide agents with the industry’s leading customer relationship management (CRM) and marketing tools so they can promote their listings, services and quickly and efficiently keep in touch with their entire client base – with just a few clicks.”

Although QuickFarm just debuted, word-of-mouth about the unique product has already spread quickly. “QuickFarm has made prospecting easy and I now have hundreds of bona fide prospects I’m in touch with,” said Brian Liberto of First Team Real Estate in Newport Beach, Calif., who recently purchased more than seven thousand leads.

“When you think about it, real estate is a numbers game: the more leads you have, the better you will do,” Liberto said. “The goal is to keep your funnel of prospects full and the quickest and most efficient way to do this is for agents to buy leads – which is what I did by the thousands. I now have more than 800 active prospects using Listingbook and a new marketing channel for my business.”

Here’s how MyQuickFarm.com works:

• Agents choose the targeted area by Zip Code or street name.
• Leads are automatically and seamlessly placed into the agent's Listingbook client manager marketing system.
• The agent is sent a list with each prospect's name, email address and home address.
• Listingbook automatically sends an email invitation to each home owner inviting them to open their Listingbook account so they can learn the market value of their home. The agent does not have to do any work to get these leads to open an account and once in Listingbook the communication tools and client insight make it easy for the agent to connect and qualify new prospects.

Listingbook has quietly and steadily built a solid reputation as the intelligent marketing system of choice for real estate brokers and agents, along the way recording double-digit growth every year it has been in business – this during the worst real estate recession in history.

In fact, in slightly more than two years, the company has expanded its client base from one Multiple Listing Service (MLS), to today serving dozens of leading MLS clients; what’s more, in excess of 170,000 agents now have active Listingbook accounts and more than 1 million buyers and sellers clients.

About Listingbook

Listingbook LLC, based in Greensboro, N.C., is an online service that connects real estate agents and their clients through an integrated platform of client management, sales productivity and marketing tools. Designed to complement the Multiple Listing System, Listingbook automates, tracks and analyzes client activities and then provides the platform for real estate professionals to collaborate, making buying or selling a home easier, more efficient and more enjoyable.  For more information about Listingbook, call 336-722-3456 or go to www.Listingbook.com.