NAR Selects 10K Research to Continue Popular Local MLS Statistics Service

Minneapolis, MN (July 12, 2011) – 10K Research and Marketing is thrilled to announce that the NATIONAL ASSOCIATION OF REALTORS® (NAR) Research Division has chosen 10K Research and Marketing as the preferred vendor for the continuation of the Economic and Market Watch reports.

NAR is streamlining the products and services they offer, and producing the Economic and Market Watch report in its current format has proven costly and time-consuming. But since the Research Division did not want to phase the report out entirely, potentially creating logistical problems for members, they chose 10K to smooth the transition into a refreshed quarterly report.

NAR believes that 10K's quarterly product, conveniently called Marketwatch, will serve as an affordable alternative to the Market Watch reports. | SAMPLE REPORT

"10K has already been producing exceptional market analytics reports using local MLS data," said Thomas J. Doyle, Marketing and Communications Manager for NAR's Research Division. "We have referenced the 10K reports quite a bit in our daily Research operations, as they provide insightful, timely and easy-to-read information."

NAR will produce four more quarterly reports through the second quarter of 2012. 10K is prepared to make the switch for existing clients immediately or after the final four NAR-produced reports are complete.

"We're honored to have been chosen by NAR Research as their preferred partner in this transition," said Jeff Allen, Director of Research for 10K Research and Marketing. "They will now have the time to better focus their efforts toward providing other valuable member services while we can do what we do best – help MLSs and associations tell the story of their local markets."

Peter Shuttleworth, the Chief Executive Officer for Metro MLS in Wauwatosa, Wisconsin, expressed his gratitude to NAR Research for the years of service and his pleasure with the new vendor option.

"Metro MLS has worked with the NAR Research Division for many years, and our brokers look for and value the information that the Market Watch Report provides, said Shuttleworth. "We look forward to working with 10K Research, which has produced local market reports in our area for several years. The reports are anticipated and widely distributed among clients and customers for their accuracy and timeliness. I am confident that the 10K Marketwatch report will be equally welcomed and valued."

With the NAR partnership, 10K will be providing services in nearly 100 MLS markets throughout North America with a series of interactive market analytics products, several statewide data initiatives and an abundance of easy-to-read market reports.

The NATIONAL ASSOCIATION OF REALTORS®, "The Voice for Real Estate," is America's largest trade association, representing 1.2 million members, including NAR's institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.

Jeff Allen | research | jeffa@10kresearch.com | 952.988.3126 | @10K_Jeff
Greg Sax | marcom | gregs@10kresearch.com | 952.988.3123 | @gsax
Breanna Vanstrom | clientmgmt | breannav@10research.com | 952.988.3135 | @bvanstrom
Mark Allen | corneroffice | marka@10kresearch.com | 952.988.3134 | @Red_Allen

10K Research and Marketing10K Research and Marketing, a division of the Minneapolis Area Association of REALTORS®, is a growing research firm that serves REALTOR® associations, MLS organizations, brokers and other real estate companies. Wherever there is demand for localized and elegant housing market reports, 10K is ready to roll. All real estate is local. Let's explore your market together. www.10kresearch.com.