LPS Real Estate Group Powers Consumer-Facing Website for MRIS

LPS Real Estate Group's MLS Portal provides multiple listing services with a branded website that offers consumers direct access to comprehensive property listing content. This site includes an aerial-view map-searching feature with rooftop accuracy and parcel-line overlays. Additionally, search functions are tailored to regional and market specifications. The portal also enhances the listing information to include points of interest, school and neighborhood data, driving directions to each property and more. With the click of a button, viewers can generate real-time reports and snapshots of the real estate market in a selected area to analyze buying trends and compare property values.

"The team at LPS Real Estate Group did an outstanding job from start to finish building and delivering our site," said John L. Heithaus, Chief Marketing Officer, MRIS. "Throughout the entire process they worked very closely to ensure all promises were kept and the site accomplished what we wanted, ensuring we drive more qualified leads to our Agents faster than ever before."

"MLS consumer portals drive consumer traffic back to the Brokers and Agents, rather than competing with member websites," said John Hensley, chief product officer, LPS Real Estate Group. "Consumers who are provided independent access to listings are generally better informed and more faithful to the real estate professional who helps with their sale or purchase."

More than 90 percent of consumers use the Internet as the first step in their real estate purchase. LPS' MLS Portal provides that intermediate level between the national websites, where many consumers start their search, and the individual agent website, where consumers work one-on-one with an Agent in their home-buying process.

"Surveys have shown that consumer-facing MLS websites gain increasingly higher search result placement than individual Broker Agent websites," added Hensley.

Visit HomesDatabase.com via a mobile device or computer, and for more information about the MLS Consumer Portal product, contact Kevin Greene at 949.903.6138 or visit www.lpsreg.com.