Homes.com and RE/MAX® Launch New Online Strategic Collaboration
Homes.com selected to power remax.com and create new mobile apps suite
(Norfolk, VA, March 6, 2012) —Homes.com and RE/MAX, LLC, announced today the launch of a major new online marketing collaboration. RE/MAX has selected Homes.com to power the new remax.com website and the newly released suite of RE/MAX mobile applications for Apple and Android mobile devices. The two organizations will also be launching collaborative efforts to market Homes.com local advertising products and the new Homes Connect marketing platform to RE/MAX Sales Associates throughout North America.
“We’re thrilled that RE/MAX has selected Homes.com to power the most important elements of their online marketing efforts. Remax.com is clearly a leading property search destination and is the cornerstone of the RE/MAX online strategy,” says Brock MacLean, executive vice president of Homes.com. “By combining our proven search technology with the powerful reach of our Homes.com website and mobile applications, we’ve developed a complementary approach to ensure traffic and leads from both websites are delivered efficiently and directly to RE/MAX Sales Associates.”
Key aspects of the Homes.com and RE/MAX partnership include:
? Homes.com will build and host the new remax.com, leveraging the same innovative technology that powers Homes.com and Homes Connect.
? The new RE/MAX mobile application suite for Apple and Android devices was developed by and is hosted on the Homes.com platform. Versions for other devices will be available soon.
? RE/MAX listings will also be showcased on Homes.com, driving new traffic to remax.com and leads downstream to RE/MAX offices and Sales Associates.
? A RE/MAX co-branded version of Homes Connect is being marketed by the two companies to RE/MAX Broker-Owners and Sales Associates throughout North America.
“The selection of Homes.com as our preferred online marketing partner is the result of a two-year evaluation, and considerations of a variety of approaches and potential partners,” said Marnie Blanco, RE/MAX Vice President of eBusiness. “In the process, it became clear that the best approach was to leverage the powerful technology of a national listing portal that could lead consumers to remax.com. Homes.com provides RE/MAX all the components and the clearest path to making this complementary approach a reality.”
“With all the negative attention lately surrounding syndication, it’s important the Homes.com brand and mission avoid getting caught up in that fray,” added MacLean. “We offer brokers and franchisors a unique approach, combining our innovative technology services with our vast consumer reach. When a technology strategy is in line with a marketing strategy, as it is with this new RE/MAX partnership, the two complement each other beautifully.”
Homes.com, part of the Homes Media Solutions division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by over 10 million consumers each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.