GateHouse Media's partnership with HomeFinder.com continues to grow
GateHouse Media, one of the largest community newspaper publishers in the country
Submitted: 09/08/2011
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September 7, 2011-GateHouse Media, one of the largest community newspaper publishers in the country, has grown its partnership with HomeFinder.com with the addition of nearly 160 New England sites that launched last week.
Several of GateHouse Media's larger markets are selling HomeFinder.com's products locally to real estate professionals, allowing the papers to bring proven tools to local customers. HomeFinder.com's product set includes enhanced listings, locally targeted media placements and its newly launched Single Property Websites.
GateHouse Media has 80 sites already rolled out on the HomeFinder.com platform and the addition of Wicked Local Homes powered by Homefinder, will significantly increase Homefinder.com’s reach in GateHouse Media markets.
“We were attracted to HomeFinder.com’s commitment to product development in the Real Estate category. Their unique approach ensures that GateHouse Media can meet the needs of our local markets both today and in the future.” said Craig Besant, VP Classifieds for GateHouse Media.
“Real Estate is a very local business, so the combination of 158 WickedLocal.com web sites and GateHouse Media’s more than 160 local newspapers with HomeFinder.com will connect buyers and sellers throughout New England like never before,” said Sean McDonnell, Chief Revenue Officer for WickedLocal.com.
HomeFinder.com provides simpler, more valuable online advertising solutions for agents, brokers and builders, combining the brand power of more than 350 local newspaper Web sites with exposure on a national scope, in a platform that tracks every phone call, email and click a consumer makes.
"At HomeFinder.com, we believe that it is important to supply compelling real estate content to consumers in every market," said Tim Fagan, President and CEO at HomeFinder.com. "We are excited to expand our network to over 350 newspapers, and power their real estate search." Partnering with GateHouse will allow the fast growing website to drive more local home buyers, searching for homes through their local news source, to real estate listings. This will further deliver value to real estate advertisers. With the addition of GateHouse, Homefinder.com will continue to bring valuable listing-based content to home buyers through their local newspaper portals.”
GateHouse Media is the preeminent provider of local content and advertising in small and midsize markets. GateHouse's portfolio of products includes 494 community publications and more than 250 related websites that reach approximately 10 million people on a weekly basis.
Owned jointly by three leading media companies, Gannett Co. Inc., The McClatchy Co. and Tribune Co., the HomeFinder.com Network includes The Arizona Republic, Chicago Tribune, The Miami Herald, Los Angeles Times and The Indianapolis Star.
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GateHouse Media's partnership with HomeFinder.com continues to grow