CTMLS selects Onboard Informatics to launch Listings360°InsightAdvisor

"Effectively promoting listings to online buyers is a top priority for real estate professionals, yet as an industry we have been unable to validate the impact. Without comprehensive tracking and activity reporting, it is impossible to measure or modify results at the MLS, Broker and Agent level. While we do receive reporting data from a handful of our syndication partners, it is only an incomplete picture of what's happening with CTMLS broker's listings on-line. Without question, this product will empower our brokers to make better, more informed decisions for marketing the online performance of their client's listings", says Cameron Paine, CEO of CTMLS.

Listings 360°Insight Advisor enables CTMLS, Brokers and Agent Members to view comprehensive online activity – tracking information from CTReal.com (CTMLS's consumer web site), CTMLS's proprietary member system, publisher sites and member sites (agent and broker); information is transformed into on-demand, real-time reports through well designed, individual online portals.

"We're excited to further extend our longstanding partnership with CTMLS building upon the immense value of their existing member tools", says Jonathan Bednarsh, COO and President of Onboard. "Cameron and his team are an innovative group – thoroughly dedicated to providing the highest level of member value and support. With a number of common values between us, we're looking forward to fun and excitement as we forge ahead"

Listings 360°Insight Advisor provides the MLS with the ability to collect real-time information on the usage of licensed data across virtually all websites where listings appear. This information is accessible to MLSs, Brokers and Agents via secure, individual 360°Insight Advisor Portals wherein users explore unprecedented real-time reports and dynamic information helping them guide business and client decisions. MLSs seeking more information, please contact Onboard's SVP of MLS Market Development, Kim Prior at kprior@onboardinformatics.com or 646.747.4396.

About Onboard Informatics
For more than a decade, Onboard Informatics has provided comprehensive local, regional and national real estate data solutions, powerful Web tools and Web services to some of the most innovative companies in the real estate, publishing, and technology sectors. Onboard is the pioneer of true Lifestyle Search while also delivering seamless integration of property listings, community, school, neighborhood, geographic and demographic information to support client's business objectives on Web and mobile platforms. Privately held since its founding, Onboard is located in New York City. For more information about Onboard Informatics visit www.onboardinformatics.com.

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Media Contact: Karolynn Cionek - Onboard Informatics - Phone: 646-747-4396 - E-mail: kcionek@onboardinformatics.com