Announcing the Partnership of Mobile Real Estate, LLC and The Real Estate Book

November, 2011 – The Real Estate book is leading the charge in bringing print to life in the form of a partnership with Mobile Real Estate. This recent partnership has been created and cultivated to bring the biggest names in marketing services for the Real Estate industry together. The Real Estate Book now offers mobile marketing tools to all Advertisers including Text Messaging with lead generation, QR Codes and Single Property Mobile Pages. This addition brings no additional cost to the Advertiser, while offering many key features and benefits.

“Our partnership with The Real Estate Book is in perfect alignment with our mission, to bridging the gap between buyers and sellers. Print is a very powerful medium in today’s society so when asked to help make print come alive I jumped at the chance to be a part of it.” says John Lim, President and CEO of Mobile Real Estate.  “Text Messaging and QR Codes continue to gain adoption within marketing and advertising, through this partnership our technology will now allow buyers to interact further with the printed advertisement”

Print offers an introduction to Text Messaging and QR Codes prompting delivery of a consumer to specific information. Realtors® utilize print with business cards, offering their web address, just listed mailers, postcards, for sale signs and advertisements within publications such as The Real Estate Book. Once print suggests the use of the mobile device, the information is brought to life and a consumer expects a quality experience on their mobile device.  Mobile Real Estate directs consumers, with the use of these products, to Single Property Mobile Websites displaying property details and photos.

Recent studies show that 25% of home buyers are visiting Real Estate related websites from their web enabled mobile devices. Single Property Mobile Websites along with Agent Mobile Websites provided by Mobile Real Estate are optimized for the mobile web enabled device being used.  These mobile enabled sites offer ease of use and the best user experience for the consumer.  This also suggests that these features be designed to fit the mobile device and browser the consumer is utilizing. Functionality is most important in order to keep the average one out of four visitors engaged, in order to turn into an active lead.

Rebecca Chandler, Vice President of Network Communications, Inc., publishers of The Real Estate Book was recently quoted as saying “We’re really starting to see how much mobile traffic we can generate and are finding new ways to reach and connect with consumers through their smart phones. They now have the basic expectation that they can surf your site on their phones in a logical and rewarding way. Our advertisers are reaping new benefits.”

"Shopping for a home is an inherently mobile experience; driving through neighborhoods, in and out of cars and homes. We've always known this and this need for portability was an early contributing factor to making The Real Estate Book digest sized. Today we have combined the usefulness of a handy printed piece with the power of the mobile phone to further extend value to our advertisers and the home shopper." added Scott Dixon, President of Network Communications, Inc.

John Lim went on to add, “This partnership brings two powerful companies in the Real Estate space together, while bringing two forms of media together that continue to provide value to one another.”

About The Real Estate Book

The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 8 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, www.TheRealEstateBook.com , and features thousands of homes for sale, new home communities, and local information.

About Mobile Real Estate, LLC.

Mobile Real Estate is the real estate industry’s leading mobile solutions provider.  Their cutting edge platform is both easy to use and easy to integrate for real estate agents, brokers and real estate related firms.  The Mobile Real Estate Mobile Marketing Solution allows real estate professionals to reach consumers via all of today’s most popular mobile mediums including text message lead generation, QR Codes, Mobile Websites including Mobile IDX, and Downloadable applications.

To find out more about Mobile Real Estate visit www.mobilerealestateid.com