This article comes to us from the REALTOR.com Lockbox blog. You can view the original article at Lockbox.REALTOR.com.
When we acquired SocialBios last year, we knew we were getting some serious talent. These guys understood social media, but more importantly, they understood how it can really work in real estate.
Social media is important, but lets face it. It’s often over-hyped and sensationalized.
But what Ernie, Ira and Andrew have done is actually build something that’s makes social media really useful for real estate agents.
They didn’t just slap the word “Facebook” on something, put a shiny bow on it and shove it out the door. What they did was build a tool that takes the fundamental principles of a successful real estate business and apply those tried and true concepts to the social space.
And what they’ve built is BEAUTIFUL.
Referrals and recommendations have helped real estate agents build successful businesses for YEARS, and we’ve taken this fundamental building block of real estate and brought it online to REALTOR.com® and the Social Media sites you use everyday.
We’re calling our free tools “HyperSocial™ Tools from REALTOR.com®,” but the name isn’t what’s cool. It’s what these tools actually do.
They help you get recommendations from your past clients and share them with the world. And they help consumers see how they’re connected to you so you can start building a relationship before you have your first conversation. It’s what’s worked for years in real estate – relationships and relationship-building – and FINALLY - it’s being applied properly to social media.
The tools are free for EVERY agent, and they’re easy to get and easy to use. Get your free account today in one-click by visiting: