Roost Selected as Premier Social Marketing Provider Offered by The Virginia Association of REALTORS

The Virginia Association of REALTORS® (VAR), a progressive state real estate association, and Roost announced that the Roost Social Marketing Platform was selected as its featured tool for helping VAR’s 29,000 members go social.

The Roost Social Marketing Platform is the first social marketing tool of its kind to be offered to REALTORS®. This strategic alliance supports Roost’s and VAR’s mission to help as many REALTORS® as possible to painlessly engage in social media and attract more business while doing so.

“Social networking has become a useful and necessary tool for REALTORS® to generate leads and serve their clients. Many of our members are in need of quality training and tools to utilize these new platforms,” said Steve Daley, Director of Marketing & Communications for VAR. “In partnering with Roost, we are now able to help VAR members understand how to use social networking, and easily execute on what they’ve learned.”

“We’re thrilled to be chosen as the Social Marketing Platform for an organization as important, impactful and forward- thinking as VAR. This partnership will give VAR Members a critical edge in one of the most important frontiers for reaching the next generation of buyers and sellers – the Social Web,” said Alex Chang, CEO of Roost. “Not only will members receive critical training and help, but also tools to leverage that knowledge and be more productive via the unique and powerful Roost platform.”

As part of the relationship, the Roost Social Marketing Platform will be featured as an essential and easy- to- use tool for sharing and managing the regular publishing of information on REALTORS®’ social networking sites.

A free version of the Roost Social Marketing Platform helps professionals plan their social marketing activities in less than 20 minutes per week and is compatible with Facebook and Twitter, with other networks coming soon. There is also a premium version that VAR members are able to access by visiting www.roost.com/var.

About VIRGINIA ASSOCIATION OF REALTORS®

The Virginia Association of REALTORS® (VAR) is the business advocate for real estate professionals in Virginia. VAR represents more than 29,000 REALTORS® active in all phases of real estate brokerage, management, development and appraisal. Our mission is to enhance our membership’s ability to achieve business success.

About Roost

Headquartered in San Francisco, California, Roost is a new social marketing platform that helps small businesses and independent professionals manage their social presence and engage with their customers across key social networks, such as Facebook and Twitter. Roost has more than 20,000 real estate professionals and over 100 companies using its social products. The company is venture capital funded by Shasta Ventures and General Catalyst. Turn social into business at http://www.roost.com.