Rethinking business cards
by Guest Contributor, FlareTag
Submitted by: RE Technology
Handing out your business card is not only good etiquette but it’s expected in most business situations. It’s often the first point of contact between your brand and a new potential customer but often serves no purpose in promoting your brand or services. It’s merely a supporting element in your marketing. It won’t help you get new customers but ensures that if you’ve done some other things right, they’ll know how to get in touch with you.
However, let’s face it, in today’s digital age, we’re constantly bombarded with information. Chances are your business card is forgotten and another person offering similar services will be more recent in your prospect’s mind at the time your services are needed.
How are your current business cards helping you keep in touch and stay relevant with your customers? Chances are they aren’t helping much.
A Business card that helps you stay in touch
What we created with FlareCard is a digital companion to your business cards. It opens the door to not only your contact information but also your online profiles and activity. It gives your potential customers a better and more complete view of who you are and what you can do for them.
Our digital cards focus on two main goals:
- Improving the first meeting: By providing your new contact with information about you on different social networks, it’s easier to start a conversion around common interests or discover that you both have some common friends.
- Ensuring that you stay relevant to your contacts: Your new contact can follow your card and get brief periodic emails summarizing your online activity. For example when you write a new blog post. This allows you to raise above the noise and stay relevant to that person.
A new opportunity to connect
It’s often a good idea to follow up via email with the person you just met. We wanted you to make that connection as soon as possible after the initial meeting so that your impression is still fresh on your new connection’s mind. Our iPhone app allows you to easily send your digital card to somebody via Email or Text Message right on-the-spot.
This gives you an opportunity to remind the person how you can help them.
FlareCard is helping re-define what business cards are and how they help people meet each other. It’s a free service, you should try it out and see how it can help your next meeting.
To learn more, visit the FlareTag blog.