NorthReal Wants to Be Household Name
News from the creator of Kanubee and other apps!
Submitted by: RE Technology
Have you heard of NorthReal? If not, the company hopes to quickly remedy that situation. This week’s press release, below, certainly reveals some ambitious goals (read: raising $280 Million in venture capital). So, who is NorthReal and what do they have to offer to real estate professionals?
NorthReal is one of those rare companies that understand the importance of branding individual products. That may explain why the names we’re about to mention may ring a bell, even if “NorthReal” itself doesn’t.
- Kanubee: Kanubee is a free, Web-based photo editing software for agents and brokers to manually touch-up listing photos. The tool can be used to re-size, reduce glare and photo brightness, enhance colors and contrast and brand listing photos with a personal stamp.
- PropClip: Buyers searching for a home can organize their property, apartment, and home searches under one roof with PropClip, a “virtual paperclip” for property listings. If they find a property they like, they can “clip it” and save it in their PropClip Notebook. They can then access them wherever they like. If the price or status of the listing changes, PropClip will send an update.
- FetchSparky: FetchSparky is a free online forum where users can create, edit, and vote on each question and answer. As a real estate agent, you can use FetchSparky to connect with potential customers by answering their questions, demonstrating your knowledge and market expertise.
Additional apps (such as BeachBeyond, Pinlets, and real.io) are in various stages of development or growth, but those I mentioned above seem to be today’s major players for the company.
Ronald Bovino and Robert Berberian, veterans of the real estate and technology industries, founded the company in 2009. Since that time, they’ve focused on creating solutions to improve real estate transactions for consumers and real estate professionals. What’s next? This week’s press release may provide some insight.
NorthReal Announces Initial Seed Stage Capital Offering
Investment to Fuel Product Growth and Rapid Expansion for the U.S & European Real Estate Markets.
Rochelle Park, NJ, June 27, 2012 -- NorthReal, Inc., a NY Metro area real estate tech startup, today announced its initial capital offering to early-stage technology investors in the U.S and abroad. Positioned to be the largest real estate technology start-up to date, NorthReal is focused on raising $280 Million combined venture capital to aggressively rethink and reshape the way residential real estate is transacted. The initial $4 Million investment round will fuel the company's accelerated product development and market expansion at a time when the industry is on the edge of a technology revolution.
"These are exciting times for the industry and we're thrilled to be providing exciting new ways for consumers and Realtors® to experience the real estate transaction." Says Ronald Bovino, Co-founder & CEO of NorthReal, which recently launched in January 2011 at Inman Connect NYC.
"We're developing easy to use applications that enrich the online property shopping experience while delivering new ways to market properties for brokers." Says Michael Haddad, Director of Digital Media, who recently lead NorthReal's advance as a top finalist in Forbes America's Most Promising Companies of 2011.
The residential real estate industry dominates the global economy. Over $1.2 trillion in homes sales were generated in the U.S. alone, according to data published in April 2011 by the U.S. Census Bureau and the National Association of Realtors®. In a 2011 Borrell Associates report, real estate agents and brokers spent an estimated $6.2 billion on residential advertising with mortgage providers, rental property managers and landlords leading the way spending approximately $9.5 billion on consumer marketing in 2010.
"Real estate tech is big play. It's where you'll find the next generation of real estate tycoons." Says Dr. Robert Berberian, NorthReal's Co-founder & COO. "Onshore veteran investors like Marc Andreessen and Ron Conway along with overseas investors like Yuri Milner, are your big deal makers in highly fragmented and disruptive industries like real estate. The first wave of real estate tech pioneers like Zillow® and Trulia® have showed phenomenal growth over the last five years. It's great for NorthReal to be a part of it."
NorthReal is an information technology company building cross-platform Internet-based software applications for real estate consumers and professionals. We create value by reducing transaction time, enhancing user experience and aiding in the discovery of real property. NorthReal is headquartered in Rochelle Park, NJ and operates PropClip, Kanubee, FetchSparky and BeachBeyond digital real estate holdings.