C.A.R. Launches Consumer Advertising Campaign

The campaign features two new TV spots, 10 and 15-second radio traffic read sponsorships, Web banners placed on popular sites like REALTOR.com® and Trulia.com; and search engine marketing. The new theme, "California REALTORS®. Champions of Home," which uses testimonials from consumers to promote the value of California REALTORS®. This campaign also features a significant new addition in terms of social media. A focused blogger outreach plan, "Twitter Chats," and an increased presence on Facebook will occur in the coming months. The TV and radio ads will air through Oct. 23; the online banners will run through Oct. 31, 2011.

For complete information on the 2011 consumer advertising campaign, go to www.car.org/aboutus/adcampaign/. To view the consumer site, go to www.championsofhome.com.