From Inbox to Income: How to Increase Leads and Sustain Business Through Your Email
In today's digital age, where communication is predominantly conducted through electronic means, having a strong online presence (from your website to having an impactful social media presence) is crucial. Mastering the art of email communication can be the difference between thriving and surviving.
We've all heard that staying engaged with past clients is one of the best ways for real estate agents to nurture and grow their real estate business. The good news is that there are endless ways to do this — holiday cards, client appreciation events, personalized gifts, and touch-base calls are just a few.
But what can move the needle, without using a significant amount of resources? The convenient tool that is accessible right at your fingertips, your inbox!
Let's dive into how your inbox can become the powerhouse for nurturing leads and fostering repeat business. Although high-quality graphics and catchy subject lines are important – we're getting real about building genuine connections and making every email count. Your inbox isn't just a tool to nurture the relationships you have, it opens up a world of opportunity to generate new leads as well.
Here are a few tips for how to increase leads and sustain business through your email.
Tip #1: Reach out and stay in touch, even when things are quiet
As a real estate agent, you understand how imperative it is to build connections and keep them alive. Even if your clients are happily settled, a quick email can jog their memory about the incredible service you provided during their house hunt. Who knows? Their Aunt Sally or co-worker might just be the next big lead for your business.
By casually reaching out, you stimulate a memory of their interactions with you, reminding them that you helped them during an extremely stressful and pivotal time.
Anyone within their immediate sphere of influence then becomes a prospective buyer or seller, capable of perpetuating further lead growth for your business.
Tip #2: Utilize real estate email templates
Email templates are everywhere. They're like your secret weapon in the battle against time-consuming tasks. With templates for everything from open house invites to community event newsletters, they're a lifesaver. Setting up a drip campaign with these templates can free up hours of your week, leaving you open for those last-minute showings or scouting out new markets.
Impactful email templates also give ideas on how to set up an open house invitation, present housing market data, and generate buzz around your brand by using proven design and content strategies with your branding.
Tip #3: Don't lose your human touch
Authenticity is key. It doesn't matter if you use a template or craft an email from scratch, it's essential to connect with your clients on a human level. Reach out to clients on a personal level – ask about their day, throw in a few emojis, and show them the caring side of your business. Showing empathy, even in an email, is also a great way to build a positive connection.
If you decide to use a template, try adding general interest information about home design, the buying process, things to do at home, or anything else that displays you as a thoughtful expert in your area, and ensure the human touch is always present.
Tip #4: Engage your audience
Don't let your emails become one-way broadcasts. Encourage dialogue and interaction by inviting readers to respond with questions, feedback, or inquiries about properties. You could also incorporate polls, surveys, and quizzes to better understand the needs and priorities of your readers. By fostering two-way communication, you can build stronger relationships and will continue to earn the trust of your audience base.
Tip #5: Segment your audience and provide value-driven content
Not all contacts are created equal, and treating them as such can lead to missed opportunities. Segment your email list based on factors such as location, buying or selling intent, and stage in the sales cycle. By sending targeted messages to specific segments, you can tailor your content to address the unique needs and interests of each group, increasing engagement and conversion rates. This will also allow you to provide valuable content to each segment. For example, you can utilize your IDX feed to showcase properties to buyers in your segmented lists.
Tip #6: Measure and optimize your performance
Like any marketing strategy, email marketing requires ongoing monitoring and optimization to maximize its effectiveness. Track key metrics such as open rates, click-through rates, and conversion rates to gauge the performance of your campaigns. Use A/B testing to experiment with different subject lines, calls-to-action, and content formats to identify what resonates best with your audience. By analyzing your results and making data-driven decisions, you can continuously improve your email marketing efforts and achieve better outcomes over time.
Your inbox is a simple yet powerful relationship online tool. It's excellent for engaging established clients, prospecting new buyers/sellers, and just staying generally connected with the homeowner community.
Have a strong online presence by having an effective IDX website, have an impactful social media presence, and master the art of email communication and your business will be well on its way to thriving.
To view the original article, visit the IDX Broker blog.
Related reading
8 Ways to Leverage the Magic of AI for Real Estate Marketing
5 Tips for Better Email Open Rates, Plus PROVEN Plug and Play Subject Lines
Friday Freebie: 60-day Trial of Constant Contact's AI-powered Marketing Suite
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Articles
RE Technology Launches Tech Titans Series Celebrating Individuals Who Deliver Outstanding Technology Solutions to the Real Estate Industry
This month, RE Technology launched the Tech Titans series. This series of executive interviews celebrates individuals who are delivering outstanding technology solutions to the real estate industry.
In the inaugural Tech Titans session, we celebrate Constant Contact CEO, Frank Vella. He shares how Constant Contact is committed to their mission of leading the real estate industry with the best solution for bulk email. Constant Contact is pioneering the integration of AI technology to overcome the blank page challenge and provide powerful and customizable tools for digital communications and marketing for all sizes of companies. The end result is improvement in bulk mail deliverability and reader engagement.
In the Tech Titans series, Marilyn Wilson Lund, CEO of WAV Group and RE Technology, interviews visionary leaders in real estate technology, including Annie Ives, CEO of VestaPLUS and The MLS, as well as Dustin Gray, CEO of Milestones, to list a couple. Listen to their inspiring stories and experiences and learn how new solutions can solve the everyday problems you and your clients face. Capture the vision of where real estate is going, why it is going there — and in some cases, where we should try to take it instead.
Check out the first Tech Titans article here.
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Work Smarter AND Harder: Time Management Techniques for Real Estate Professionals
Having strong time management, especially in the endlessly fast pace of the real estate industry, is a crucial skill to master. It's what helps you know where to focus your efforts, prioritize your tasks effectively, and gives you the free time you need to do what you do best: serving your clients.
Prioritizing Tasks and Setting Realistic Goals
Believe it or not, no matter how swamped, overwhelmed, or hectic your schedule is, effective time management is within reach. As the old saying goes, you can only eat an elephant one bite at a time. To have effective time management, you have to start small with your goals. First, ask yourself what you want to accomplish in the 24 hours you're currently in. You can also zoom out a bit more and ask what you want to accomplish in the week.
Once you have an idea of what you want — and need — to accomplish, grab a pen and paper or open up your favorite note-taking app. Jot every task down that comes to mind. After you complete this brain dump, it might look a little overwhelming when it's all down on paper. But this is the purpose of the exercise: it's setting the stage for you to use actual time management techniques.
Now that you have a bird's eye view of your day or week, you can prioritize your task list based on urgency, less important tasks, and what can be reprioritized to a later date so you're more freed up in the present moment. By grouping your tasks and ordering them from most urgent to least urgent, you can quickly get a grasp on where you should focus your time first. Start with completing tasks labeled as most urgent, then assign a timeframe for completion to each of the tasks as you go down your list.
Implementing Time-Blocking and Batching Techniques
The timeframe you assign to complete each task is critical to actually achieve effective time management. To make this even easier, you can implement time-blocking and batching techniques. With time-blocking, you set aside dedicated time for each and every task on your list in order of importance and urgency. You can put this in action by blocking out chunks of time on your work calendar, so you won't be disrupted by meetings and have designated, heads-down focus time.
For batching, you'll group tasks together by their similarity. This is a good technique to use after you've completed the more urgent, time-sensitive tasks. Let's say the bottom half of your task list has things like replying to emails, updating your social media profiles, and reviewing some reporting. Because these are more digital-oriented, where you'll be spending time in front of the computer, you can group them together and dedicate a block of time to knock these similar tasks out.
As a bonus, if you find yourself having a hard time getting your tasks completed, you can use another time management tactic known as the Pomodoro technique. With this technique, you spend 25 minutes focused on work, then take a five-minute break. Once your break is up, you repeat the 25 minutes of focus, then another five-minute break. This is a great technique to pull out of your back pocket if you're struggling to focus (which is totally natural), or if you have more simple, straightforward tasks you can quickly tackle.
Tools and Apps to Streamline Workflows and Increase Productivity
Having solid time management skills is key to maximizing each hour you have in your day. It's also the key to unlocking the ability to work smarter, not harder. Thankfully, nowadays we have a vast variety of digital tools, apps, and software to streamline current workflows and give productivity a boost, all while saving even more time than ever. While browsing, researching, and shopping around for the right tools is common as a real estate professional, you can make your time management even easier by investing in a single, centralized solution that does it all for you. Doing so can help you get more free hours to get back to doing what you love most.
By taking the time management techniques we've recommended and partnering them with smart, intuitive tools designed specifically for real estate professionals, you can get countless hours back in your day, work smarter and not harder, and have the peace of mind your business is keeping up with the market.
To view the original article, visit the Inside Real Estate blog.
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Products
CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property.
The Realtors Property Resource application:
Is exclusive technology only for REALTORS
Does not allow public or consumer access
Is a NAR® member benefit provided at no additional charge
With RPR, All REALTORS® can access:
Tax assessment and public records on over 150 million parcels of propertyin the U.S.
Mortgage and lien information
Largest national database by county of foreclosure, pre-foreclosure, REO and default
Nationwide school data, test scores and parent reviews
Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc.
Geo-spatial data including aerial photography, street level and bird’s eye view
Census, demographic and lifestyle data
Neighborhood information
Comprehensive property and neighborhood reporting
If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to:
MLS active, sold, pending, expired, withdrawn and canceled statuses
Historic listing comparison tool
Realtor Valuation Model® (RVM®)
Refine property facts, comparables and RVM® for custom valuation report
Charts and Graphs will include trends calculated from MLS data
RPR also offers Broker branding to help reinforce your brand as part of the
Want to get started? Watch this video on creating an
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Get.realtor
Get.realtor is your premier destination for revolutionizing your online presence in the real estate industry. We specialize in providing top-level domains such as .realtor™ and .realestate, coupled with cutting-edge website solutions tailored to elevate your business to new heights.
At get.realtor we understand the significance of a strong online presence in today's competitive real estate market. Backed by the NATIONAL ASSOCIATION OF REALTORS® our mission is to empower REALTORS®, real estate professionals and businesses by offering them the tools they need to establish a distinctive brand identity and excel in the digital
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RPR for Commercial
RPR for Commercial
For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target. RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Industry News
Movoto and GreatSchools announce exclusive partnership to bring greater data transparency to home search process
The nation's largest privately-owned residential real estate search site will become the exclusive home listing provider for the leading education nonprofit
Austin, TX - Movoto, the nation's largest privately-owned residential real estate search website, announced today it's signing an exclusive partnership with GreatSchools.org to become the sole provider of home listing data for the leading nonprofit school information site. The partnership will ensure consumers searching for either schools or homes are provided with responsibly-sourced, top tier, high-quality data.
"We are ecstatic to announce that Movoto will be the only residential real estate search website exclusively providing home search data to the millions of parents who visit GreatSchools.org each year," Movoto CEO and co-founder John Berkowitz said, in a statement. "GreatSchools is a nonprofit that unequivocally shares our vision for transparency in data and as a real estate company with a large audience we have a responsibility to not misrepresent our communities. GreatSchools understands the importance of providing high-quality, data-powered educational insights."
Movoto is one of the largest residential real estate technology companies, helping millions of consumers on their homebuying and selling journey each month. In 2020, OJO acquired Movoto to serve as the key consumer acquisition channel for the Austin-based real estate technology company, one of the fastest-growing in the U.S. The partnership will allow both companies to utilize their leading data-driven technology and assets for the betterment of families and prospective homeowners.
Movoto emphasizes quality, speed, and clarity in data for consumers, ensuring the consumers are equipped with all of the right tools in the homebuying and selling journey. The company focuses on providing a holistic picture of a neighborhood, including climate scores, access to food and greenspace, as well as market trends.
GreatSchools is the only national organization that collects and analyzes data from all 51 state departments of education and the federal government to provide analysis, insights, and school quality ratings for parents, partners, researchers and policymakers. The data is used to support parents pursuing a great education for their child, schools striving for excellence, and communities working to diminish inequities in education.
"We aim to provide families with high-quality school information that can support them throughout their child's education," added GreatSchools CEO Jon Deane. "This partnership with Movoto adds to that ease — connecting parents who are navigating significant life changes to relevant, local housing information directly on our platform."
Both Movoto and GreatSchools support millions of consumers each month, and the partnership will allow for more data transparency when it comes to the biggest purchase a consumer will make in their lifetime: buying a home. Through this relationship, Movoto will be able to diversify the breadth and type of school data it provides to customers, as new data sets become available. The organizations will also work to share learnings and insights from the partnership in order to further equip customers with the information they value most. Both companies share transparency as a value, and this partnership is a significant step forward in creating a more transparent experience for consumers.
For more information about Movoto visit www.movoto.com.
For more information about GreatSchools visit www.greatschools.org.
About Movoto
Movoto is the largest privately-owned residential real estate search website, meeting millions of consumers each month. The company's platform for buying, selling, and homeownership meets people wherever they are on their journey, offering personalized guidance every step of the way. Through a bespoke combination of people and technology, Movoto cultivates a deep understanding of individual needs and preferences, matching people with the right tools and trusted providers to equip anyone to unlock the abundant benefits of home ownership.
Movoto is part of the OJO family of brands. OJO has placed 29th on the Deloitte Tech Fast 500 and 49th on the Inc. 5000. To date, the company has raised more than $140 million to fuel its rapid growth. CEO and Founder, John Berkowitz, has been named EY Entrepreneur of the Year for Central Texas and a top CEO by the Austin Business Journal and the company's executives have won more than a dozen industry awards in the past year. OJO Labs is headquartered in Austin, Texas and has employees globally with a presence in Chicago, Minneapolis, and San Mateo; and a large operations center in St. Lucia.
About GreatSchools
GreatSchools is the leading nonprofit providing high-quality information that supports parents pursuing a great education for their child, schools striving for excellence, and communities working to diminish inequities in education. We are the only national organization that collects and analyzes data from all 51 state departments of education and the federal government to provide analysis, insights, and school quality ratings for parents, partners, researchers, and policymakers. Over 49 million users visit GreatSchools' award-winning website annually to learn about schools in their area, explore research insights, and access thousands of free, evidence-based parenting resources to support their child's learning and well-being. Learn more at GreatSchools.org and join us on LinkedIn, X (Twitter) and Facebook.
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Realtor.com Calls on Industry to Join Campaign to Stand up for Buyer Representation
Consumer campaign showcases the value and expertise of buyer's agents during the home sale process with 111 tasks an agent does in a typical transaction
SANTA CLARA, Calif., April 18, 2024 -- Realtor.com® is standing up for buyer's agents and is calling on the industry to join them in a new campaign that highlights to consumers everything that agents do for them before, during and after the homebuying process.
The national multi-tiered integrated marketing campaign launches this week across print, digital and social channels and showcases an astounding 111 item to-do list that an independent buyer's agent facilitates during the homebuying transaction. The tagline, "Here's 111 things to-do, or, do 1 thing. Find a buyer's agent," is a call to action for consumers to find a trusted agent to represent their interests during the often costly and complicated home purchase process. The campaign debuted yesterday with full-page ads of the 111 item to-do list in the Wall Street Journal and New York Post.
"Buyers need professional support and expertise while navigating the largest financial decision of a lifetime, especially amid challenging market headwinds," said Realtor.com® CEO Damian Eales. "The goal of this campaign is to make sure every American understands the value of having a buyer's agent represent them by showcasing all the services they provide clients in a typical transaction. We're asking everyone in the industry – agents, brokers, MLSs, and even portals – to join the cause to help make sure consumers get the representation they need and deserve to avoid making costly mistakes."
In an opinion piece published in the Wall Street Journal this week, Eales wrote about the benefits of the U.S. model providing lower overall costs and better representation for buyers and sellers alike, "Americans chose this model for good reasons. Before the 1990s, few people in the U.S. used a buyers' agent. Yet home buyers began to demand representation, especially low-income and first-time buyers who needed help navigating the process. Consumer-rights advocates championed this development. As buyers' agents became more popular, eight states even banned the old model of a single agent representing both parties. Americans effectively gained two agents for the price of one, and that price has fallen from over 6% to closer to 5% today. Discouraging the use of buyer's agents would reverse this progress."
As part of the campaign, Realtor.com® is calling on the industry to support the effort and help spread the word via a campaign toolkit that will launch in the coming weeks. It will include customized assets, including a print ad, billboard ad, poster, newsletter, videos and social assets to share via social media, direct mail and other channels.
For those who want to join the cause today:
Reshare Realtor.com®'s LinkedIn, Facebook, Instagram social posts
Share your logo by filling out this form to receive customized assets as soon as they are available. Questions can be directed to [email protected].
About Realtor.com®
Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com.
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Companies
VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
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Dell Technologies
The tools and expertise you need to do incredible things
Dell Technologies stands as an unparalleled technology provider for real estate professionals, whether you are an individual agent, a team leader, or an owner of a multi-office firm. We offer solutions specifically tailored to the unique demands of the real estate industry, Dell Technologies offers a distinctive array of benefits to empower small business owners and entrepreneurs in shaping their digital future and revolutionizing their professional lives. As part of the Dell Technologies family, which encompasses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, and VMware, customers gain access to the industry's most comprehensive and innovative technology and services portfolio.
Put our technology and small business advisory services to work for you with exclusive discounts for RE Technology
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Constant Contact
Constant Contact delivers for the real estate industry with powerful tools to simplify and amplify digital marketing. Whether you’re an agent or a growing firm, our platform is designed to help your business stand out, connect with your audience, and drive real results.
Our best-in-class delivery (97%) means your email campaigns reach the inbox—not the spam folder—and our suite of tools allow you to streamline marketing across channels like SMS, social, ads, and events with one platform to accomplish your goals. See what brings thousands of real estate professionals to Constant Contact
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Webinars
[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you!
Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades.
Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future.
So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below:
Webinar Guests
Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies
Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years.
2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today.
2:53 - How AI is categorized into three broad areas within Dell.
4:35 - A snapshot of Dell's current AI projects.
8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI.
12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over."
14:47 - Why is a third wave of AI needed?
22:57 - An overview of AI challenges.
25:24 - How human learning differs from how AI learns.
30:45 - How does third wave AI work?
32:15 - What will launch the third wave of AI?
33:45 - Third wave AI offers up an immense opportunity.
36:39 - Impact of shifting from second to third wave AI.
39:05 - Third wave AI and creativity: Will AI replace creative professionals?
42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers.
44:08 - Dr. Larson answers questions on how AI will impact the real estate industry.
Next Steps
For questions or more information on Dell Technologies, contact [email protected]
Learn more about special offers from Dell for RE Technology readers
Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone.
At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents.
In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation.
1. Digital reach matters more than physical distance
Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years.
If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area.
2. Working with a high-profile brokerage can give you a head start
Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach.
3. Be ubiquitous and consistent
It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience.
With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing.
To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation.
Related reading
Real Estate Branding: 6 Steps for Agent Success
How to Humanize Your Digital Business
A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach?
Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever.
Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more:
Webinar Guests
Michael Vervena, VP of Sales and Marketing, Planitar, Inc.
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
3:40 - Michael Vervena talks about current market challenges.
6:55 - Buyers and sellers are starting their real estate journey online.
8:35 - What do home sellers expect from a real estate professional?
11:27 - Meeting home buyers' expectations.
17:35 - How to give your online listings a virtual advantage.
22:03 - Technology that provides accurate and reliable data to meet buyers' expectations.
42:20 - Strategies for sharing your listings on social media.
43:11 - How to demonstrate your value by showing your client what you did for them.
48:35 - What makes iGuide unique, and how it helps your marketing strategy.
Next Steps
To learn more about iGuide, visit GoiGUIDE.com
To find a service provider in your area, visit goiguide.com/residential-real-estate
Read articles about Virtual Tours, Floor Plans, and Online Marketing
Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory
Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come.
They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are.
We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients.
Webinar Guest
Brandon Zwingman, National Business Development Consultant, Elm Street Technology
Video Timeline
0:00 - Host Brandon Zwingman introduces himself and the webinar topic.
4:11 - The top five online platforms that most agents aren't using in their online strategy.
6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include.
18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote.
20:13 - Facebook: Business pages, how often to post, the most valuable types of posts.
33:33 - LinkedIn: "The silent powerhouse" for real estate marketing.
40:00 - Your website: your central place to be found on the internet.
44:22 - The key to effective social media marketing.
47:08 - The way consumers search has changed.
48:00 - Local ranking factors on Google.
49:37 - Setting up your Google Business Page.
53:00 - The importance of your online brand.
56:27 - Money making goals to set for your online reputation.
1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy.
1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online.
Next Steps
Visit OutboundEngine.com to learn more
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients?
To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions:
Where do the best leads come from?
Who is converting them?
What is their strategy?
Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along.
Webinar Guest
Phil Hollander, VP of Business and Professional Development, Morris Marketing
Video Timeline
0:00 - Host Phil Hollander introduces himself and the webinar topic.
5:00 - What type of real estate agent do you want to be?
6:13 - What does having a vision for your business look like?
7:29 - Why you need to generate a steady flow of leads.
7:55 - The Lead Spectrum: a different way to look at leads.
11:33 - Two ways to evaluate a lead.
13:09 - The ideal lead situation.
15:14 - The four dominant personality types of lead generation and conversion.
23:50 - A look at the Prospector and Converter personality types.
25:56 - A look at the Networker and Marketer personality types.
28:59 - How are clients choosing agents these days?
29:57 - Why having a systems-based business is critical to your success.
33:51 - The Success System for generating and converting leads.
36:15 - Component #1 of the Success System: Direct mail newsletter.
40:32 - Component #2 of the Success System: Email newsletter.
41:17 - Component #3 of the Success System: Market updates.
42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach.
43:01 - Component #5 of the Success System: Phone calls.
44:09 - Component #6 of the Success System: In-person client events.
45:20 - Component #7 of the Success System: Annual real estate checkup.
47:29 - Component #8 of the Success System: Your website.
49:08 - Component #9 of the Success System: Blog and social media content.
51:21 - Strategies for qualifying your database.
53:31 - Quick overview of what we've learned so far.
54:50 - Does the Success System work for new agents?
58:21 - Learn more about the Client Referrals system with a free 20-minute consultation.
Next Steps
Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation
Visit MorrisMarketingGroup.com to learn more
Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory
Watch more webinars
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