Created through the consolidation of the Multiple Listing Service of Northern Illinois (MLSNI) and MAP Multiple Listing Service, Midwest Real Estate Data (MRED) is one of the largest MLSs in the country, serving nearly 40,000 real estate practitioners, from 14 Boards/Association of REALTORS®. MRED has a unique hybrid structure of REALTOR® Association economic interest combined with broker ownership and control. The creation of one data aggregation and distribution entity covering the Chicagoland has proven to be a huge benefit to brokers and agents. MRED has always been a leader in the industry, priding itself on delivering state of the art technology solutions to its users, which in turn allows them to assist the general public in the buying and selling of real estate.

Testimonial

Victor Lund of WAV Group Says -

It’s very exciting to see MRED, the second largest MLS in the United States, launch a new brand image for their company.  Their tagline “reinventing MLS” may give all of us a clue about where Russ Bergeron, their new CEO, and the rest of his staff are going. It looks like they are going to “shake things up” a bit.

I am heartened by a leader in the MLS industry that is taking their brand seriously. They have launched a whole new marketing campaign to help build awareness of their brand to their subscribers. By using such an inspirational mark, it suggests that the company is “shooting for the stars” and helping its members to do the same.

Read below and hear Russ Bergeron's thoughts on the future of MLS as he sees it!

Russ Bergeron, CEO of Midwest Real Estate, talks about the future of MLS as he sees it with Kevin McQueen, President of Focus Forward in an exclusive interview. What keeps Russ up at night? How does he describe the big shift taking place? What does he see for... the future of MLS? Take a listen to this 10 minute clip. Prior to coming to the Chicagoland Russ was at the helm of Southern California Multiple Listing Service since its formation in 1993. As head of the largest MLS in the state of California and second largest in the nation, he is known for his leadership in bringing technological advances to the multiple listing industry. In recognition of his leadership and innovation, he was named one of the 100 Most Influential Leaders in Real Estate for 2009 by Inman News.