SEO Responsibilities for Real Estate Brokers

RET Staff
Published: 12/16/2010
Posted by: RE Technology

Question: I am the real estate broker of my office—what are my SEO Responsibilities?

Strange question; right?

Well, not really. As the broker of your real estate agency, your job is to provide the best experience for your customers. You have been doing all you can to attract real estate buyers to your website, but you may have neglected the needs of your sellers.

Isn’t it your job to provide the best marketing for your listings?

Sellers want you to be the loudest bullhorn for their property—they need to sell their home quickly and for the highest price; they hire you to create the noise necessary for their property to help it sell quickly. Are you offering them that needed visibility?