Todd Shyiak
Published: 05/20/2011
Posted by: Cogent Step Recruiting

RECRUITING EXPERIENCED AGENTS REQUIRES LEADERSHIP

What the Best Brokers Need to Know About Recruiting Experienced Agents

Introduction

The Real Estate Industry today is facing a long-term upheaval unlike anything experienced over the last several decades. Years of cost cutting and increased attrition rates have Brokers struggling to reach bottom line profit each month. Many investments in technology, training & services have been put on hold because they don't offer an immediate ROI (return on investment). Those Brokers recruiting and training new Agents find that doing so adds to the already heavy work load of their thinned out Management staff, with very few of the new agents providing return on the Broker's investment in them. Recruiting experienced Agents may be one of the only investments of time and money that a Broker can make that will provide a solid and immediate ROI in this globally depressed market.