Full Report: Property Buyers Go Mobile

WAV Group
Published: 03/31/2011
Posted by: RET Staff

Mobile Search for the Real Estate Industry Property Buyers Goes Mobile

In today's real estate market, listings are relatively easy to secure, buyers are not. In order to thrive, REALTORS® need to find breakthrough ways to unleash the power of the localized marketing tools available to them, beyond using the Internet. This paper will discuss a new concept called Mobile Search which will greatly enhance a REALTOR®'s ability to grow their business using traditional "offline" marketing vehicles. Mobile Search provides real estate professionals with an affordable method for dramatically improving lead capture and conversion rates while significantly improving the return on investment of advertising vehicles like print ads, yard signs, and real estate television shows.

Several studies have shown that consumers interested in buying a property desire more information than ever before from their agent. They demand real estate information and follow-up in real-time. The proliferation of real estate information on the Internet has trained consumers to expect information within seconds. They are frustrated with the lack of rapid response generated when they contact an agent using traditional means of advertising real estate. When a consumer pulls up to a home, or looks at a magazine ad, for example, they expect to be able to access information instantly or to talk directly to the listing agent.