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Full Report: Property Buyers Go Mobile: 03/31/2011

Full Report: Property Buyers Go Mobile

Mobile Search for Real Estate: A WAV Group Report

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Published: 03/31/2011
Posted by: RET Staff

WAV_Group_mobile_search_report_coverMobile Search for the Real Estate Industry Property Buyers Goes Mobile

In today's real estate market, listings are relatively easy to secure, buyers are not. In order to thrive, REALTORS® need to find breakthrough ways to unleash the power of the localized marketing tools available to them, beyond using the Internet. This paper will discuss a new concept called Mobile Search which will greatly enhance a REALTOR®'s ability to grow their business using traditional "offline" marketing vehicles. Mobile Search provides real estate professionals with an affordable method for dramatically improving lead capture and conversion rates while significantly improving the return on investment of advertising vehicles like print ads, yard signs, and real estate television shows.

Several studies have shown that consumers interested in buying a property desire more information than ever before from their agent. They demand real estate information and follow-up in real-time. The proliferation of real estate information on the Internet has trained consumers to expect information within seconds. They are frustrated with the lack of rapid response generated when they contact an agent using traditional means of advertising real estate. When a consumer pulls up to a home, or looks at a magazine ad, for example, they expect to be able to access information instantly or to talk directly to the listing agent.


Comments on: Full Report: Property Buyers Go Mobile
by Steve Holman 2011-03-31 14:55:55
Just wanted to let you know... I just ordered a "branded" smart phone app that I can deliver to my customers & friends, which provides IDX data in concert with GPS. Now, when these folks are standing in front of a yard sign, they can download the app (if they don't already have it), which opens a map with the listing they are at and the MLS neighborhood comps! Once they have the "MLS app", they won't need to load another one, so they will have my contact info for as long as they are using their phone and looking at property... "I just ended up in the buyer's pocket!"

Of course the QR code and the Text Code, which will be posted on the Yard Sign as well as the business card, will provide a link to the free app. What a great combination of Yard Sign, Print, and Internet marketing.

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