Larson/Sobotka Business Advisors (L/SBA) offers professional consulting services to the Real Estate industry. L/SBA is a consulting firm that specializes in providing strategic solutions and operations within the real estate vertical. This includes real estate brokers, REALTOR® associations, and multiple listing services.
The firm is comprised of Brian N. Larson, a leader in the MLS industry for nearly two decades, and Elizabeth S. Sobotka, a skilled consultant with over fifteen years of experience working with large operations, marketing, and strategy projects.
Mr. Larson is the president of L/SBA and specializes in MLS operational and policy issues. He also covers issues related to the online marketing of residential real estate. He delivers presentations to associations, MLSs, and brokers on the previously stated topics. He writes extensively on these subjects, and has been consulted and quoted by publications like Inman News, Realty Times, and the Wall Street Journal. He also authored the National Association of REALTORS implementation guide for IDX and is regarded as a leading expert on the implementation and effects of IDX, virtual office web sites, and listings syndication. MLSs and brokers regularly seek his counsel regarding the use of listing data on the Internet.
Ms. Sobotka is the managing director of L/SBA, with over 15 years of corporate advising in the realms of strategy, marketing, and operations. She offers a variety of consulting and management experience, specializing in financial and professional services. Her focuses on strategy, process re-engineering, and project management.