How Certification Can Help Your Brokerage
Incorporating MLS data into your back office solutions, website and other tools is not an easy task. Because every MLS includes slightly different fields and information in their IDX feed, your team and technology partners have to spend significant resources to ingest information and then find a way to normalize it so it can display on your website. It gets even more complicated in you operate in more than one MLS region. This work is not easy. It takes time and money away from technology, tools and marketing programs to help your agents be more successful. One set of consistent fields that every vendor in every market will make managing your brokerage a WHOLE lot easier.
The Real Estate Standards Organization was formed to create industry-wide data standards to help make it easier to leverage real estate information to directly benefit your brokerage. Every real estate brokerage technology that interfaces with MLS data – your IDX websites, your apps, your marketing technology, your CRM -- all benefit from the efforts of RESO. The RESO Certification Program is the real estate industry’s seal of data excellence as it ensures that MLSs, Technology Vendors and Brokerages have correctly implemented RESO data standards. The Certification process allows the self-testing of programs and platforms for compliance with RESO Standards. For real estate brokers, industry data standardization can help reduce future technology costs and speed up your ability o expand into new markets.
How Certification Can Help Your MLS
The Real Estate Standards Organization’s Certification Program is the real estate industry’s seal of data excellence as it ensures that your Multiple Listing Service has correctly implemented RESO data standards. The Certification process allows your MLS to test programs and platforms for conformance to RESO Standards.
Currently, RESO is focused on the mandate by the National Association of REALTORS that every NAR affiliated MLS adopt the RESO Data Dictionary by January 1, 2016 (NAR MLS Policy Statement 7.90). MLSs can demonstrate compliance with the NAR Policy through the RESO Certification Program. Only MLSs are certified for the Data Dictionary; MLS technology vendors are not certified, but typically assist in preparing their MLS clients for Certification. Understanding the Certification process for an MLS will help you better navigate being Data Dictionary Certified.
More Certification Details on RESO.org
Visit www.reso.org/certification for more information on the RESO Certification processes and testing tools for RESO RETS 1.7.2 or 1.8 Clients/Servers and the RESO Data Dictionary. Here you can find:
– An introduction to the Certification process.
– Instructions to download and use the RESO testing tools
– Online application forms to begin the process
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