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Broker Technology, Missing Backbone
Sifting Through the Maze of Broker Technology
Part 2 of a 5 part series called Broker Technology, Missing Backbone
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Brokers, large and small, face significant challenges they did not face 20 years ago. Profit margins have eroded and control over their independent contractors has been minimized. The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced. Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship. WAV Group’s new white paper explores the issues behind the broker’s challenge to gain better control and visibility into their companies while re-establishing a new value proposition for their agents!
While part one of this five part series focused on understanding how brokers got into the technological mess they find themselves today. Part 2 of this 5 part series, opens the discussion for how brokers can sift through the maze of technology that currently exists in the industry.
Brokers are amazing people. They are leaders, motivators, trainers and counselors.
Sifting Through the Maze of Broker Technology
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Real Estate still remains, at its heart, a very personal business and I don't just mean the obvious relationship agents have with their clients. In everything from recruiting to how agents market and sell themselves, it's about individuals (with unique needs and styles) and relationships. Standardization and automation are often difficult bedfellows with these qualities.
I'm not sure what the ultimate answer is - I know I struggled to integrate and standardize when I worked at a brokerage, and failed - but no technology solution to this problem will ever be embraced unless brokers - and agents - are willing to change their mind-sets. Based upon my daily interactions, I'm not seeing that happen any time soon.
Perhaps the most inspired quote from the conversation was that they Took the time to make sure they met the needs of each agent selling in each market place at each demographic of transaction. They painstakingly worked with their vendor and their MLSs to get the data set right to meet the agent and client communication needs. Now they "rinse and repeat" daily.