Product Review: Listings 360°insight Advisor for Brokers
An RE Technnology product review.
Posted by: RE Technology
We were excited to get a sneak peek at the new Listings 360°insight Advisor from Onboard Informatics. This innovative product is still in beta, rolling out in several technologically savvy MLSs (including MRED and CTMLS) within the next few months. However, the team at Onboard Informatics offered to let us take a look. As you join us on the tour, please bear in mind that the product is still being fine-tuned and users can expect some minor tweaks in the final version.
Better Data, Better Insight, Better Business Decisions
Onboard Informatics sees their role as partners to the MLS and broker community. With Listings 360°insight Advisor, the goal was to create a platform that would provide unparalleled understanding about online consumer behavior and crystal-clear visibility of listing performance. They wanted this technology to speak to the needs of each of the unique subgroups in our industry – MLSs, brokers, and agents. The solution they crafted has three key characteristics that should be mentioned:
- The visibility gained from Listings 360°insight Advisor is comprehensive and universal. Professionals see data from participating “online places” where listings appear, this includes the MLS system, the MLS consumer facing site, third party websites, agent websites, broker websites, and so on. Everywhere listings appear, Onboard is tracking and sharing standardized results through 360°insight Advisor- providing users with true, comprehensive perspective of what’s happening online
- Listings 360°insight Advisor is tech-agnostic. It can integrate with whatever technologies are already being used (for syndication, compliance, licensing, and more); making it part of the MLS and brokers’ overall listing distribution solution rather than another standalone destination the real estate professional needs to go to. In addition, Onboard continues to integrate with new kinds of technology – for instance, their new integration with ShowingTime will soon incorporate showing data with other listing data.
- The data is presented in an easy-to-understand way. Listings 360°insight Advisor relies heavily on graphical representations of data in order to make the information more palatable and less intimidating. The user interface itself is also simple and clean, making navigation and use of the platform easier. If questions arise, the numerous “help” buttons throughout the system offer guidance.