Part 4: Are You Reaching For Reviews? (ReachFactor)

RET Staff
Published: 04/26/2011
Posted by: RE Technology

You're not afraid to walk up to a new house, knock on the door and hand a stranger a flyer.

You're not afraid to self-promote online through websites, blogs and social media.

You're not afraid to work with that high-maintenance seller and list their split-level.

So why do many REALTORS® find it so intimidating to ask past clients to review them?

In this Agent Ratings series we have showcased a number of different solutions and platforms that provide a means to generating and sharing agent ratings/reviews online. What's better than self-promotion? Client testimonials.

Most people are willing to provide feedback to service providers, but most will not offer it unless asked. This doesn't have to be awkward, it can be a means of self-evaluation and a way to "look in the mirror" and make sure the REALTOR® you see is the same REALTOR® others see.

This week I'd like to highlight a newer agent ratings platform called ReachFactor. I had an interview with ReachFactor's CEO and Founder, Suresh Srinivasan. He was very passionate about creating a solution that gives agents a way to collect feedback, improve customer loyalty, and leverage reviews to reach more buyers and sellers. Suresh says they've grown to several thousand clients already.