Lifestyle Search – What is it?
Part 3 of a 4 Part Series Called the Lifestyle Search Opportunity
Posted by: RET Staff
So what is lifestyle search? It’s the ability for consumers to find their “best places to live.” It enables users to submit lifestyle criteria and importantly allows them to prioritize the most important factors for their individual family’s needs. Once they submit the data the search will return results that highlight areas that best match their criteria based on the lifestyle priorities they defined. Using simple sliders they can also adjust the priority of their preferences to see how it changes the neighborhoods recommended.
Let’s use the Online Dating industry as an analogy here. Many of these sites claim to help singles find their ideal match, but they are unsuccessful. Why? Because they are using only superficial measures to gauge compatibility and ultimate happiness. Sure, everyone would like to date or even marry the best looking guy or gal in the room, but that doesn’t usually work. Ultimately it takes more fundamental compatibility about the values you possess and the activities you enjoy to create a long-term match. Much like dating sites that only use superficial measures like number of bedrooms and baths are not going to satisfy a consumer’s need to find the right long-term “match” for their home selection.
Lifestyle search can help find the right home match for a consumer by using factors that are more fundamental to the physical, emotional and spiritual needs of the homeowner.