Creating a Broker Technology Plan - Control, Transparency & Profitability

WAV Group
Published: 02/03/2011
Posted by: RET Staff

Brokers, large and small, face significant challenges they did not face 20 years ago.  Profit margins have eroded and control over their independent contractors has been minimized.   The consumer has taken on a much more vocal role in the process and is forcing transparency and responsiveness never before experienced.   Some of these challenges are related to technology and the advance of the Internet while others are cultural challenges that have come about through the changing broker/agent relationship.  WAV Group’s new white paper explores the issues behind the broker’s challenge to gain better control and visibility into their companies while re-establishing a new value proposition for their agents!

While part one of this five part series focused on understanding how brokers got into the technological mess they find themselves today.  The second part of this series discussed how to get through the maze of broker technology. The third part discussed the new technology solutions that provide light at the end of the tunnel. The fourth part of this series detailed a case study WAV Group conducted to serve as an example to other brokerages. We have now come to the final part of this 5 part series, to discuss how a broker can create an effective technology plan.