Aim for Generating Referral Leads

David Knox
Published: 02/16/2011
Posted by: RET Staff

When it comes to technology and the real estate agents, I believe agents want to use technology to its fullest extent to serve customers better and in the most cost-efficient way. But they have been overrun by technology.

Some real estate agents are are searching for a technique, tool, software or system that will eliminate the task of prospecting, when in fact it will only eliminate prospects. It's time to get back in touch with some real, fundamental principles about the reality of prospecting.

Tip #4: Generate more referrals